Monday Motivation. Burn The Boats

Guten Morgan. I'm out for a little walk this morning. Good morning, Cadre family. It's Luke Hope. Everybody had a wonderful weekend. I had a lot of family time this weekend, which was great. Went golfing, swimming, nap. It was. It was amazing. Great weekend. Got some yard work done, cut down a tree. So I felt very productive. It was solid weekend. I was very happy with it. How was your weekend? But it's always. It's always the best to hop on Monday. This is what I live for, showing up here on a Monday morning.

Little Monday motivation. I'm sure you've all heard this saying before. Burn the boats. Burn the boats. Matt Higgins is a entrepreneur. Started many different organizations before. Excuse me, before. And he wrote the book Burn the Boats. And so we'll talk a little bit about what that means. Good morning, everybody. Good morning, Mark. Good morning, Jules. Good morning, everybody that's showing up here today. So burning the boats. What exactly. What exactly does that mean? So, you know, usually you'll hear a lot of people that are talking about starting their company, and once you, you know, dive a little bit deeper, you'll ask a couple questions and you'll be like, well, you know, why haven't.

Why haven't you started yet? Or what's. What's going on? Well, it's like, it's a big risk. It's a big. It's a big risk. You know, I have to. I. I'd be losing my steady paycheck. You know, I would. I. I don't know if this thing's going to really work. So I just don't know if I can go all in yet. And Matt Higgins says specifically, the odds of you making point A or making it to point A is basically the deterrent and the stickiness from plan B. And what does he mean by that, really? Like, what is. What is he actually really saying by that?

He's saying the chances of you winning on plan A are very, very low if you're going to hold firm on your plan B. So let's just. Let's just use health and wellness as an example. Okay? One of the things for me, let's just say, is my kryptonite. I'm not saying it's mine. Let's say my kryptonite is ice cream. And ice cream is something that I struggle with because in my, know, weight loss journey or my, you know, sleeping journey or my mental health and wellness journey, whatever it is, like, ice cream messes with me.

Well, why does ice cream mess with me? I just Eat way, way, way too much of it. Like that's, it's something I just can't have moderation. And I just go, go, go, go, go. I'm not saying ice cream's bad. Please, nobody take it that way. But it's the thing that just sends me to the limit. Ice. I just keep going and going and going. Well, odds are you may want to cut out plan B. Plan B, kind of maybe, you know, get rid of ice cream for a little bit and see what it does to plan A. Right? Another example.

All right, so when you look at entrepreneurial journeys and you have this opportunity and option that exists that's on the table, that is plan B, and you stay and you play in it. So because it's comfortable, right? You have a steady paycheck, you have the capacity or the ability to make a little cash over here, and your side hustle allows you to work maybe five hours, 10 hours, maybe 20 hour weeks. So you're allowed to kind of do a little bit of both. And then there's those people and there's those people that say, I'm ripping up the playbook and I'm going all in on plan A and I don't care, h*** or high water what this means, I'm going to push all my chips in on, on A and I'm going to give it everything I have.

I believe in the idea, I believe in the mission, I believe in what we're doing. I believe we have the opportunity to make a difference. I believe this can be financially rewarding. There can be a good incentive behind it, can impact lives, all of it, right? There's a classic example. Well, there's many examples of this. But our dear friend, not that anybody likes them or doesn't like them, but our guy that everybody knows, Elon Musk, Elon Musk started this company called PayPal. He started this company called PayPal and he made 200 and some odd million dollars from PayPal.

Okay? So he took all of his lottery winnings and he literally pushed them all back in and on debt. So he built PayPal. After PayPal, he started three companies, okay? SpaceX, Tesla and. Oh my gosh, why am I drawing a, drawing a blank. I can't believe I'm forgetting this neural link. Okay, so he started these three companies, he put $70 million basically into each one of these companies. And then one kind of did okay. One kind of did okay. And then one was really struggling. Tesla. Tesla was really struggling.

Twelve years ago, Tesla didn't make money, literally did not make money for a decade, right? So it lost quarter over, quarter over quarter over, quarter over, quarter over quarter until it finally won. But he burned literally every boat. So when he developed and he built PayPal, he sold it $210 million, pushed all his chips in yet again and started these three companies. And now he's the first three time billionaire with three different organizations that has ever exist. He believes in the idea, he believes in the concept.

And do you know actually what he said? He said the worst case scenario is I knew I could start another software company and do it really well. Right? That's the worst case scenario. But he got to learn how to build a ship company, like literally spaceships. He got to build a car company, which is not really even a car company. Hate to break it to you all, it's a data center and it's all data. And he's creating the most insane data stuff in the world. That's really what it is. It's the cars are just a byproduct of the data.

The data is what he's, he's really after there. And then he's working on neural link with, with the brain and trying to figure out a way in which we can communicate quicker, faster, better, or if you have ALS or something like that. So again, I'm not saying I like Elon Musk. Please, nobody take it that way. I'm saying what he did was burning the belts. And you. I think we all have things in our life right now that we could burn. So here's an exercise for each one of us. Let's go home today. Not saying everybody has to jump in and become an entrepreneur, but what are some things you could burn?

What are some things you could actually truly burn in your life that would make the most amount of impact? Is it relationships, some relationships? Is it technology of some capacity? Is it the late night chips eating thing that you do? What thing do you think you could burn in order to go after your goals and your dreams? And I get it, this one may rub some people the wrong way, right? As soon as food is involved, or as soon as entrepreneurship is involved, or as soon as like pushing all your chips all in is involved, that may hurt some people's egos, feelings, thoughts, moderation, lack thereof, all good.

But I'm going to tell you today, being an entrepreneur and stretching your limits and stretching yourself. When I left Hazel and Betty Ford foundation and started Northstar Behavioral Health, there was no plan B. It was zero, zero plan B. We were starting a residential treatment program. We're going to help individuals with opioid use disorder. There was no plan B to this. I did not work for for almost five months, which made my family broke, literally broke. My wife probably wanted to kill me. There was no paycheck.

Finally, when I did receive a paycheck, it was a few thousand dollars a month in order to just try to make ends meet with the mortgage. Right when we started Cadre, pushing your chips all the way in yet again to say, we believe in this with all of our heart and our might and our soul. And so you yet again say, what's the alternative? What is the plan B here? There isn't one. So I'm either working at Cadre and developing and building Cadre, or I'm doing nothing. So that's where I'm at. Yet again, like, there's no plan B here.

There's just a plan A, which is to change a lot of people's lives. So I encourage you all to kind of stretch your comfortability cord a little bit when you really want to make change and you really want to make a difference, not only personally, but professionally. And burn those boats. The true story behind burning the boats, like, the true story, it's an old Spanish tale that there was an island that the settlers. That's an island in the middle of nowhere that some Spanish settlers landed to, like, in 1400, you know, AD or something like that.

And the Spanish settlers that were there, their captain basically said, yeah, we're gonna. We're gonna burn our boats. And they're like, what? Yep, we're gonna burn our boats. We're either leaving on their boats or we're not leaving at all. And because there was individuals coming to take their. Take the island, and so they burned their boats, and they said, we're. We're leaving on your boats. We're not going at all. Meaning, obviously, there was going to be quite the vicious attack and whatever, but you get what I'm saying.

No plan B. There was only a plan A. We're leaving on their boats. We're going. So you can Google that if you'd like to read that story. Burn the boats, the true story, and I can even post it in the feed, I think you'd all get a kick out of it. But burning the boats is quite the concept. And if you feel the burn, Heidi, that's awesome. Feel the burn. Thanks for the Monday motivation ball game. 20, 22 30. Good morning. I love it. I love it. This is something I'm very, very passionate about because a lot of People write, like, a lot of people write things on their LinkedIn, like founder, and a lot of people put things up there.

And the reality is they're just tiptoeing around the idea until they're ready to burn the boats and go all in and risk it all. Like, risk it all to make a difference and risk it all to make change. And very few people have the ability to do that. So light it up is right. Jules, Light it up. I love it. All right, well, thanks for joining you guys today. This was special. I always appreciate this concept. Very few people, I think, truly, truly burn the boats in their life, and that is willing to risk it all to go after your goals and dreams and things that really matter to you.

So take care, you guys. Have a wonderful, amazing week. It's always my favorite to join you on Monday morning. I hope this one hits home, and I hope this one hits home with something that just clicks and goes, I'm ready to burn that. I'm ready to burn that part of my plan in my life to get that to my plan a of my dreams. All right, bye, you guys. Have a wonderful week. I'll be thinking of you. Take care. I'll see you again every day, one way or another. Bye. Bye.