Mastering First Impressions: Unleash Your Inner DOFI

- From big business secrets to small business success, our names are Mary and Jill. We own a company called Girls Mentorship and we wanna share with you some things we've learned in corporate playbooks along the way that we implement into our small business nearly every day. And whether you still work in corporate or you are a leader in another job or organization or you are a small business owner, this message will serve you. First things first, the Dofy position. That is D-O-F-I. It stands for Director of First Impressions and that was my very first shift working with Jill at Lulu Lemon.

And Jill, why did you put me in the Dofy position? Because I don't know if you guys notice yourself but Mary has this bright bubbly outgoing personality and the Dofy is the person that people see when they first walk into a store. So it's your first impression. And wouldn't you wanna be welcomed with open arms, a big smile, welcoming you into a space? That is your first impression to say, wow, it's me. They really saw me. How cool is that? So she was the gal for the job. m. It was perfect for my personality.

And how many of you have walked into a store and just gotten the welcome in? Generic response, they don't even look your way. There's not even a hand gesture. Or there's no response at all or acknowledgement to you even being in the store. We knew right away that Dofy, the Director of First Impressions, was really important in our small business. So whether it be through text messages, through direct messages, through email, phone calls, whatever it is, how are we being the best Dofy that we could possibly be for our small business?

So the Director of First Impressions, our business is us, essentially. So we want people to have a lasting impression that remembers, oh man, that was a really cool interaction with them. I'm gonna remember them the next time I wanna do business with them. So our challenge to you, the viewer watching this, like Jill said, regardless of the position that you hold within your life, how are you being the Director of First Impressions to everyone you meet along the way? It comes with a little self-awareness, first of all, and a self-assessment of how your energy precedes you.

So look at your interactions over the next week. Are you giving people the best of you so they're walking away with a good taste in their mouth? Until next time y'all, we'll see you in the next video. Bye everyone.