Wednesday Wisdom: Think BIG!

Good morning, everybody. It's Luke Wendtlandt. It's a beautiful backdrop of one of my favorite places on earth, White Bear Lake, Minnesota. Have my coffee. It's ready to go. It's decaf. Decaf Wednesday. I always like to sometimes pop in with a tale of leadership or something that I believe in entrepreneurialship that can affect each and one of us and change our lives. But my story today is about. I have two different individuals that I would like to highlight. Okay. So good morning, everybody. Thanks for joining.

But I got two different individuals and two different groups that I would like to share about today. So the first group is they're actually on the app. So if you search in the search feature in the top left and you search Girls mentorship. Girls mentorship. It's up on the top left of the app in the search feature. If you search Girls mentorship, there's two amazing women, Jill and Mary from Good morning, Mel. Good morning, Speak Wonder. They're two amazing women from Arizona. And they started with Cadre and helped with their content and building their content, building their brand as they were building their business.

So, so they started this enterprise called Girls mentorship five years ago. Okay. So they started this organization called Girls mentorship five years ago. And, you know, four years ago, three years ago, two years ago, one year ago today, what they found was their summer camp five years ago, three years ago, two years ago was starting to grow pretty big, right? So it started with local individuals from Scottsdale and Phoenix. And it's all girls. Girls age ranges 9 through 17. And the girls 9 through 17.

It's helped building confidence. It's helped talking about things like anxiety, neurodiversity. There's a bunch of different things that they cover and they bring in these phenomenal speakers. And this camp is off the charts. I just love it. Right? So I met with them yesterday and we were doing a brainstorming session of their business and these two gals were trying to figure out, you know, which direction we go from here. Should we do this, should we do that? How do we scale? How do we build? Why do we go?

And so I asked him, like, more pointed questions about what is really the problem. So I was like, okay, so if all the girls come and the moms come and the dads come, what are the follow up questions? What are the things that you're still getting faced with? And they're like, well, we get asked over and over again. You know, do you know a child psychiatrist? Do you know a youth therapist? Do you know an xyz. Do you know this? Do you know that? Do you have somebody in crisis support? You know, all these things, right?

So the question that we started with was, how do we grow summer camp? How do we grow summer camp to accelerate from one location to two locations, to the gal in Nebraska that wants to pilot a franchise model of summer camp to then ultimately being, you know, what we should do. Not. Not we meaning me, but them. You know, what we should do? That was really cool. Just a couple birds just flew right over. I'm like, why don't you guys open and start your own youth mental health center? Like, why would.

I mean, if all these problem questions are being driven towards youth mental health with psychiatry, psychologists, counselors, therapists, et cetera. And that's really the root of all of the stuff that's coming into ultimately having the gals, the young amazing girls, show up at girls mentorship camps in the summer in Arizona, which they have people flying from all over the world, just an FYI, South America, Canada, you name it. I'm like, why don't. Why don't you guys just start your own mental health services?

Like, why wouldn't you just take the leap to say, we'll become a licensed provider? Because otherwise you're trying to refer out all those services to insure. So my take was, let's think big. Let's think big about what the problem is, what really is the issue, and let's grow not only the summer camps, which are doing phenomenal and amazing, but how about we grow something else as well? Okay, so that's just one story of, like, thinking bigger. Thinking bigger. Thinking big in your life. Number two, there's an individual that I know.

His name's Tom Maxwell. He started this company called Muse M U S E Museum. What he ultimately wanted to do is he wanted to tweak the way. Well, long story short, his. He started an app called Nana, another thing called Muse. And what ended up happening was he was deployed. And when he was deployed, he was not able to see his grandma before he died, who they said, like, has a terminal issue, but you will be able to see him once your deployment ends. And ultimately, she lost her life, and he wasn't able to see his grandma, but prior to death, okay, so he's like, how could we predict within statistical certainty when individuals get to their end of their life, that ultimately you would know?

You know, if you're in hospice and you have all these conditions and you're 82 years old, odds are you have about this. So family Knows family's aware. So as this idea and this concept of, like, how can we innovate for hospice? How can we innovate for hospice? And what it churned into was the business turned into this idea of thinking bigger. It was really the first AI tool ever created for hospice organizations, ever. And what it does is it allows family, friends, etc. And it's like. And I got to be careful when I'm saying, like, you know, playing the man upstairs, playing God, playing all, playing whoever you believe in, you know, playing something.

But the reality is like, stats, data, and science doesn't lie. And, you know, within 98%, they can predict end of life within five to seven days. And why is that so important? It's so important. I mean, again, these are hospice end of life terminal conditions, right, that now are able to be predicted within five to seven days for families. So families now know, like, it's time, we have to go, we have to get there. We have to fly across country. I must get out of this deployment. And in order to see my family, I need to do whatever it takes.

So he built this unbelievable tool called muse that allows you to do that. So those are two stories I wanted to share. Speak. Wonder. You're amazing, Mel. Good morning, Nikki. Love ya. Good morning. Andy Mack, Best in the business. Jules, good morning. Good morning. Healing with Dr. Green. You're the best, Amar. I love to see your progression in this life. It's the best. So thinking big, I encourage you all. I'll give you one more example. So 10 years ago, I had the opportunity and the privilege to start this organization called Northstar Behavioral Health.

We started an organization helping individuals with opioid use disorder and stimulant use disorder. And it was a 16 bed center. Okay. That was the first building block. That was the very first building block of. What was the vision? I'm a visionary. So what is the vision? We are going to create the entire continuum of care. So we start at residential services for anybody that knows Asam, maybe Dr. Green out there or some of the other licensed psychiatrist or psychologist. Understand what I'm about to say.

0, which is. 5 is like the intervention or the assessment, right? 0 help me. But regardless. So that is the continuum of care. My thought was, let's start here and work our way down and up so we could work our way towards withdrawal management, partial hospitalizations, you name it, all the way down to outpatient services. Nobody, I don't think a lot of people like enter the space thinking big, like, how do we build the entire continuum of care? My take was the data and science suggests individuals with opioid use disorder and stimulant use disorder, God willing that they make it to one year, one year of sobriety recovery, they have a, what is like 87% chance of fewer relapse than those individuals prior to one year.

So I was like, we have to build this entire system. So thinking big, how do we build this entire system? Back in the day with Cadre, right? So when we were building this three years ago, the, the vision has never changed. The vision of Cadre has never changed. It's never changed once. I can show you, if anybody wants to see it, I can show you the deck from four years where my heart and my head were on Cadre. There are some tacticals and practicals that changed, but ultimately it was we need to build an entire system from the least preventative, the least intervention of live streaming, pre recorded content to community features and opportunities to participate live events, you name it.

To ultimately, last but not least is to drive one to one services down to coaching, you name it, right? So again, the triangle hasn't changed. Nothing has changed. The vision has always been how do we help and support the individual that wants to come in and get a little tiny breadcrumb, whatever that breadcrumb might be, to the individual that's saying, you know, I need a little bit more and I want to learn more about myself to then participating in communities, joining into group coaching, finally looking up Nikki and figuring out that Nikki is our director of coaching, which we're going to continue to make easier and easier for you all to then finally be able to access one to one coaching services.

So yet again, like thinking big, I knew that we had to build the first part which is live streaming. We know we had to build the next part which was the coaching. We know we had to build the next part which was the one to one services. But thinking big, how do we support any employee, any employee that walks into any organization and we're able to help them with xyz, niche, level of care or services that they may need, from autism to neurodiversity, to grief, to loss, to being a doula, to suicide prevention, to alcohol, depression, anxiety, professional development, growth, like how do you do that?

And how do you do that? Well, so again, the mindset's always been let's create a platform that we can speak to the masses, that we can drive to the communities that are niche to each other. And that last but not least is those individuals that need and want more, that we can deliver quality, readily accessible and available one to one services driven by love and compassion. So again, thinking big. Thinking big. What, what new thing in your life, what idea, what business, what concept, what, what professional development growth that you can think bigger on in your life.

That maybe, just maybe might be a 1, 2, 3 year plan. Like if you, if you want to go where you want to go. You know, my wife and I sat, sat down at dinner and you know, we were talking about it and I said, you know, just always remember, honey, right? Like, you know, any great idea, any overnight success is usually about 10 years. Building a phenomenal brand takes about eight years, you know. And so in order to do that, in order to accomplish that, you have to think big. And not only do you have to think big, you have to be willing to execute and you have to be willing to keep working and keep growing.

Keep working, keep growing. And there's going to be days that you don't feel like coming back and there's going to be days that you don't feel like showing up. And there's going to be days that are hard and days that are stressful and days, whatever. When you're thinking big, people are going to laugh at you, people are going to joke behind your back, people are going to say this can never be done. People are going to say all these things and what you're going to do is you're going to smile and keep going and don't worry about the noise and say, the most important thing is am I going to continue to follow my vision and my heart of what I know is most important?

So again, thinking big. What's one thing, what's one thing in your life that you'd like to think a little bit bigger on? What's one thing in your life that you'd like to think a little bit bigger on? Let's talk about it. I have five minutes. If anybody has something that they want to pipe in there, I'm happy to jump in and share why I've actually have four minutes. Is there something that you have? Oh, what's up, Heidi? Heidi's the best. Smile and wave. What up? Let's go. That's an individual who's thinking really big right now.

She's got A phenomenal future ahead of her. She's thinking big. We talked about this two, three, four years ago. Going on to become an np. Going on. You have a big, big future in this world. The world is your ice oyster. You can think as big as you want, Heidi. That's for d*** sure. But one of the things that over the last 10 years that I take the most amount of pride in, in growing businesses and becoming an entrepreneur is all the individuals, like, let's just, you know, I always call it, like, the Bill Belichick coaching tree.

And this is an issue where I believe. I don't want to say I brag, but I want to, like, speak my truth. The most important thing to me is you can give people a paycheck or you can give somebody a life. And I've always believed in giving people lives, which means you need to change their mindset and to think bigger, to grow. Technician. This is all true. Heidi can vouch for this. Technician, Business owner. Technician. Director of compliance. Nurse. Director of nursing services. Nurse, VP of operations.

Treatment director. Business owner. Treatment director, Business owner. Outreach director, CEO. Oh, my gosh. This is an awesome. Oh, my gosh. I love it, I love it, I love it. But so just a few more. Treatment director. Going to be principal. Let's keep going here. Technician. Or, excuse me, technician. Becoming a business owner overnight. Technician. Business owner. Owning. Owner. Owning and operating a tech company. In the tech company, he builds and rebuilds tech. So, like, all of these things, to me is what really, really matters.

How can you create my job and my role. My job, my role is to create future leaders. People that are growing, people that are developing, creating their own businesses, you name it. And this is what I live for. So I want to go to law school in the future. Amar Dunn. Let's do it. Number one, build a plan. How do you build a plan? What are the steps? Step one, step two, step three, step four. Odds are you're gonna have to get your generals done. After you're done with your generals, you're probably gonna have to pass the lsat.

After you're done with lsat, you're gonna have to enroll into a bunch of different schools. In order to do that, you have to start from scratch and go. Advancing psychological psychedelic medicine to treat mental health and sud. Heidi, this is the dream. I could talk to you all day about this. Ketamine, you name it. That's what I would love to talk to you about. This. This is phenomenal idea. Healing with Dr. Green. Create on demand content for CEO opportunities. Okay, ready for this. Why don't we do it here, Dr.

Green? Why don't we do it here? Why don't we use the platform that currently already exists, have it licensed through South Carolina and have all of your content become on demand? Right? That would be pretty sweet. We could do that. Just have Dr. Green's community section all have on demand content and the on demand content could ultimately achieve CEO opportunities through South Carolina, so long as the licensing, the licensing board would approve. You could do that. Build inspired and safe houses for domestic violence families.

You know what? I have a feeling you're going to do that. I have a feeling you are going to get that done and, and you are going to own and operate. Holy cats. There was a monster fish that just jumped in the background. Build inspired and safe houses for DV domestic violence families. 100%. Okay, so next, change social policy. I would love to think big and do the exact same thing. I think that would be unbelievable. Dr. Green says yes. I'm already an LLL provider and licensed. I've already been approved.

Let's work on that, Luke. Let's do it. Like, think of how cool it'd be. You could basically have every individual that needs CEUs, that every individual that needs CEUS through South Carolina run right through the Cadre platform and your community and have all of the on demand content for CEUs. That would be a phenomenal idea. All you gotta do is email me and we can get tech involved, you name it, to see. Because we could drive all those individuals directly through. Then you could basically have your content checklist and make sure that you know when the content is watched.

We'd have to figure that out how somebody would have that in their repository. That has ultimately happened. So again, I want all of us on this planet. We have one life. Think big. We have one life. Think big, think bigger. You have one chance. You and let's just go and let's go and groove. Build Cadre globally. That's going to happen. That is no doubt going to happen. We're currently already in Canada, the United States and then Mexico. But ultimately the goal here is to move this across seas to Europe, you name it.

But I think we've done a phenomenal job so far in our first three to four years. We got a long, long, long road to go. I always said Cadre will be a household name by year five. So we have about a year and a half to get that. So we will. And we're gonna have a lot of fun while we're doing it. But so if there's anything I can help you do to think big please reach out. You can book me for a one to one session coaching session I'd be more than happy to sit down with you and talk about how you can think bigger how you can build this on your own you name it.

For those individuals I do not charge there's other individuals on this platform that do by all means and they need to and they should and they have to with their value but for me for example if it's individuals that are using Cadre that are thinking bigger and want to achieve their goals and their dreams just simply reach out and I would love to take a call to see how I can help you. With that being said thanks for joining. I love you guys. I just, I just I really really think you know TB is the goat for football but how can you TB all the time how can you think big right?

All right you guys take care. Have a wonderful day. Thanks for joining in and one more.