You never know how the things you do now will either a) serve you in the future or b) prepare you for what’s to come. Have quite the share for all of you this morning with the privilege I’ve had over the past 3 weeks.
And it's all right. Good morning, everybody. Good morning. Luke, decaf, the big guy. Let's go. I just still love the flavor of coffee. A little decaf never hurts. Good morning, everybody. Oh, what a great day. We are here. We are live with our people. This is the best, always the best part of my day on a Monday. Good to see everybody. Checking in. Oh man, I see all the names be bopping and scatting in here. This is great. I was listening to a little traveling Wilberries. It's what I enjoy. But there's a few different things I want to share.
Number one, To this individual, obviously not going to say the phone number, but there was a text message that came into our cadre support line and it was shared, and I just want to read it to you all. I think it was really cool and it's just a great way to start the day. It said, Not sure who sees this. I'm guessing it just goes to an online platform, not even a phone, but I just want to say I appreciate you and all that you are doing. I just thought that was really special. So I just wanted to share that with you all.
You know, it's something that's really cool for all of our contributors and all the individuals and all the people, that there's an individual that texts our cadre support line, goes to the team, and so I just want to share that to all the contributors, all the individuals that are participating here at Cadre, like you're making such a huge difference. Number two, my cold is starting to go away. My eyes still have a little puff under them, but it feels good. I'm just seeing all my friends here. Speak Wonder, Jules, Alicia, Carrie, Sherry Recovery.
Oh my gosh, I love you guys. You're my favorite. But I wanted to share a story today that I believe will impact you in a way that makes you maybe think, I wonder what that was all for. Okay, so bear with me here. It was like right out of college and it was one of my first jobs. and it was working for a car dealership. And a car dealership, there was like pounding the phones and all those other things. So I was on the phone a lot, right? Working the finance side of the business. So you're on the phone and you're just, you're an intermediary and you're talking to banks, banking, things like that, right?
And so regardless, I was on the phone A lot. is taking calls, okay? And you have to figure out like how to navigate those calls, how to communicate. And I was in my early 20s. Then I started a company about five years later, okay? So I started a company about five years later called North Star Behavioral Health. And you guys have heard me talk about that before. But one of my first jobs, because you kind of do everything when you start, right? So when you start up your business, you kind of like piecemeal your way through to figure out what is needed and why it's needed.
But one of the jobs that it was the last one, basically of all the things that I gave up, right? So like you give up this part, you give up this part, you give up this part, you give up this part of the business. But the last thing I gave up was basically owning the phone and owning that customer service line. And why? And I did that for a year. I did that for the first entire year before we hired finally the last hire, which was an outreach director, okay? Outreach director. Why is that so critical and why is that so important?
People that are struggling through substance abuse, mental health, and or their families, need a compassionate, empathetic, loving somebody who will do whatever it takes to help them. Whatever it takes. Like whatever, like figuring it out, making the calls, following up, doing whatever. And I'm like, I'm going to give these people something they've never had before, which is the most amount of love and care ever. Like no matter what, like they can say whatever they want about Northstar, but that first phone call is going to be with so much love and so much support and so much guidance and so much dedication to them that they're going to be able to feel it on the other end of the phone.
I'm like, I'm going to make that my oath. And here we were 10 years later. Here we are 10 years later, right? And CADRE was asked to be a part of the Annunciation support for the families, for the schools, for the teachers, the administrators. And we have It's a privilege, and it is in an unimaginable and unthinkable time in tragedy to be able to be that person, to be able to support those folks. So, going back to my early 20s, going back to my 30s, early on at North Star, to now being able to, like, all that 20 years, of being on the phone and helping support and all of it has allowed like this experience from cadre to provide this unbelievable, unbelievable opportunity in those families with those families, whether it's helping support the travel requests of individuals to make it to funerals.
Yes, you heard that accurate for some young students that should have never lost their lives in this tragedy, talking to families of those injured, talking to the son and daughter of those that have been injured to be able to support those families. That's just the injured group. And then now there's the annunciation school and all those individuals that are trying their best to get back to work. And we've been tasked to take those calls. CADRE has been tasked to take all those calls to be the support center and support system to ultimately be able to navigate and help individuals through this unthinkable time.
And like I said, you have all these experiences in your life. You have all of these experiences in your life over the last 20 years, and you'd never think like, It's allowed you to be prepared for this moment. I never thought taking phone calls at 20s and dealing with insurance and all these other things that I would understand the impact and meaning it would have down the road. Dealing with families who lost sons, daughters to overdose, to suicide, to be able to then be able to walk through and be able to stand, thank you for standing in the gap.
And I appreciate that, Sherry. I mean, it's what Cadre's been asked to do. And not only are we going to do it, we're going to do it with our arms so wide open, our ears so wide open, and able to listen and take in any one of those, that information, those calls, and to go above and beyond above and beyond what they would ever thought would be love. We always talk about it. You just got to out care and out love. You have to out care and out love for people. And when you do that, like it's the sky's the limit, even in even in an unimaginable tragedy and loss.
So I want to yet again share to all the cadre contributors Number one, I personally love you all, but I know we all love you. And to just get a random text into the CADRE support line that gets shared with our team here at CADRE is just a thank you. Thank you, thank you, thank you, number one. To all those individuals and all those other responders that are help supporting our Annunciation families, thank you. Thank you for going above and beyond. We see you. We see you working around the clock.
We see you supporting. We see you doing whatever So I just want to shoot out a thank you, thank you, thank you. Like, you know, three weeks in, four weeks into this tragedy, you know, what usually ends up happening a lot of the times is people show up right away and then kind of the crowds begin to, you know, kind of dismiss themselves a little bit. But what I'm finding here is people just keep showing up. So I ask you, I ask you, What can you do? What can you do to out-love and out-care in your current role somewhere?
Wherever you're at, independent, executive assistant, coach, corporate leader, first individual in the totem pole, starting off in your early 20s, What is one thing you can do today to out-care and out-love for somebody else? Because that ripple effect will affect you and others for a lifetime. Trust me, I never thought in my immature young 20s that those phone calls would play such an impact in my life 20 years later. Those calls 10 years ago had just set me up for success being able to support all those individuals and those families and those folks.
And I live for helping. It's what I live for. It's like what I feel like I'm put on this planet to do. And much like the rest of CADRE and the team here at CADRE, the CEO, Shannon, the leaders here, the individuals that are helping support, the people doing all the stuff behind the scenes, the Anas, the JCs, our contributors, Gene Nichells, All this is a team. This isn't Luke. This is a team that allows us to make a huge impact. So one last time, I'm going to ask you again. I'm going to tell you, push your chips in.
How are you going to out care and out love? Because really at the end of the day, none of the other stuff really matters. But the effect you have on other people and how you show up and the energy that you bring and then also thank those people. Thank those people that are lifting up your energy, right? When you have those people in your life, like I always call a buddy of mine, he knows exactly who he is. I call him every week and I always say the same thing, man, when I talk to you, I feel good.
Man, when I talk to you, I feel good. Like I feel good immediately. It's not negative bullshit. It's not any of those things. It's real talk of like lifting each other up and finding ways to like propel one another because life can be difficult sometimes and having those people, you know, right by your side to be able to lean into is everything. So I don't care about love. That's what it's about. I'm going to send my love to you all. Thank you. Thank you for showing up. This is what I live for every Monday morning is to be here with this community.
I look forward to many more of these to come. All right, peace you guys. With that being said, I'm going to end with this. I think you all will love it. Whoops. Whoops-a-daisies. It's just such a great track. The traveling wheelberries. I mean, think about this crew. You got Petty. I mean, it's amazing. Alright, bye you guys.
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