Evan, Cadre's mental health and addiction therapist, demonstrates practical filming techniques for social media, comparing YouTube and TikTok approaches. He covers framing, cuts vs. single takes, video lengths, camera settings, and posting consistency.
I'm going to teach you how to create beautiful social media videos, whether you want to build a following or become the next influencer, and it's way easier than you think. I'm Evan, I'm cadre's mental health and addiction therapist, and this is part of our passion series where we share with you the things that we love. And today we're talking about filming our social media content. So if you haven't seen the first four videos, what are you doing here? Go watch those and come back and join us. In this video, I'm going to share with you some winning strategies on how to get your content to get the most views possible.
There's no one way to do this. There's a lot of different factors such as the type of content you're making and the social media platforms you're going to be posting on, and we're going to be covering a lot of these as we go. So let's go ahead and break down some different strategies you could use platform by platform starting off with YouTube. For YouTube videos, you want to shoot in a wide angle like this. The video I'm filming right now is essentially the style I would use for YouTube. Now YouTube videos are typically three to seven minutes.
That's a good length that they recommend, and again, it all depends on what kind of content you're making, whether it's something like this that's informative or a whole documentary. It's going to be a little bit different, but typically that three to seven range is money. There are a couple strategies I referred to before, and one of those is doing cuts like I'm doing in this video. I'm not filming it continuously all the way through, and there's some advantages to doing this. One, it usually becomes more clean and crisp, but if I'm doing a five minute video, there's probably going to be more arms and eyes, so it's much more clean.
Another advantage too is it keeps the viewer engaged because it gives them a lot of visual stimulation, and it helps keep them watching all the way through. But if you're a good speaker, go ahead and shoot it all in one take. Sometimes there's more of an air of authenticity when you do it this way. It's all a matter of style and preference, and if you do this, I'll be highly impressed because I can't. When shooting a YouTube video, I'd say use the best quality camera you can, whether doing it in cinematic mode, 1080p, like I'm doing, or 4K.
It's not that hard to do so, why not? However, at the beginning, it takes a long time to build an audience on YouTube , so feel free to just get content out as much as you can and make it regular. YouTube specifically recommends that as you're building an audience, have some consistency in the amount you post, whether that's every week, every other week or every month, just be regular and predictable. Now let's talk about TikTok, which is my bread and butter. TikTok is the fastest growing social media app.
It is a great way to get as much exposure and views as possible. As you can see, I'm just holding my camera. I'm not being too formal in the setup. Now, you can have it set up just like I did before, and that's just fine. But a lot of TikTok videos go viral when people are being authentic and just talking like this. I actually recommend dumbing it down a bit and not having the quality super high. I always recommend for TikTok at the start, film it within the TikTok app. For some reason, I really believe that they value these videos more, though I can't prove it.
TikTok viewers especially value authenticity, and there's many different ways to shoot just like walking and talking, but try different strategies and see what works for you and gets you the most views from your audience. Instagram real videos are also shot in vertical. For this video, I jacked up the quality to 4K because Instagram really values things that are artistic, what is appealing to the eye, and what is appealing to the ear. Instagram real tend to be much shorter. They want to draw you in with a quick hit of beauty and creativity.
When filming any video, it's important to have a background that's appealing or at the very least not looking sloppy. Think like nice style or decor, some cool artwork, something that draws the eye in. We already covered this in equipment, but it's important to remember that it's essential to have good, clear sound, and good lighting, so set everything up beforehand and make sure your video looks professional. You'll even notice in some of those TikTok videos that are more down to earth and authentic, there was some thought put into it.
Another recommendation I have is that after you film a cut of a video, go back and watch it, make sure the sound is okay, that you didn't trip over your words or repeat yourself. I can't state this enough. I have screwed this up so many times I have filmed whole videos and then gone back and realized that this sound was not on. Always test your videos in advance or you may end up like me and wanting to throw your phone against the wall. It's also important to make sure everything is situated properly in your video so it's continuing to be visually appealing.
You don't want to be too close up or looking down at the camera like this otherwise you look like your dad trying to figure out how to use his phone, that upshot is not a great look. Also you don't want to be too far back where you look like a tiny person and most of the video is your background. When it comes to your actual demeanor and presentation in the videos you want to be yourself but you also want to be upbeat and engaging. You want your viewers to be drawn into you as a person and your delivery so that they're going to watch your video all the way through.
Demeanour is going to be different for everyone but there are certain principles that generally apply. For example when it comes to talking too quickly or too slowly well it's probably better to be on the side of talking more quickly that actually brings viewers in and it prevents them from getting too bored. When you start talking really slowly or you're taking too many pauses I promise you people are going to scroll away quick. When people start following you they connect with you in a unique way.
They want to see that you're human, that you're emotional, try smiling, try laughing. People are really drawn in by this and it really humanizes you. Alright those are my tips and strategies for filming great social media content . Now you have all the tools for filming an entire video. So go finish, take every step that you learned and actually make a video and then we're going to move on to the next step which is my favorite. And that my friends is editing. Editing is such a fun way to add your creativity to put the finishing touches on the video and really tie it all together.
I promise you editing is so much more fun and easy than you could imagine. Don't miss out on the video because you want to come out with a great final product.
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