Social media. The good, bad, and the ugly. I'll speak to my relationship with social media and hopefully a tip or two raises awareness to bring you clarity with your exposure to social media.
The weather is absolutely crazy great right now for this time of year. It's unseasonably warm. Today I'm talking about my rule number eight of 13, social media. In order to change one thing, I had to change everything, right?
Every single person's relationship with social media is different. By no means am I saying jump off social media. My message is to show you the data and the stats and the facts. Find your appropriate level of engagement that works for you in doing it.
5.3 billion people, over 62% of our world, is on social media. 67% of users feel a lower self esteem when they come on versus when they leave, and 72% find support or solace. 39% can feel addicted to social media with their dopamine rush or otherwise.
The Cadre platform is what I live on. I would really encourage you to take a step back and think about your relationship with social media. Is it serving you? Is it truly servicing you? This is where I want to be when I'm dead.
Happy Tuesday, cadres fear it's taco Tuesday. Luke Wendt, lint here. Sorry, I got just this little bit of a. All of a sudden, sun coming in Minnesota here. It's amazing. It feels great. In fact, the weather is absolutely crazy great right now for this time of year. It's unseasonably warm. So everybody's walking around with Minnesota right now with a massive smile on their face. As we're entering the dog days, you always hear dog days of summer. It's all dog days of winter for us here. But today I'm talking about my rule number eight of 13, social media.
In order to change one thing, I had to change everything, right? So we're going to be talking about social media today. I'm going to. I'm going to. I'm going to read a bunch of things here that's just going to kind of blow your mind. So let's just talk about social media. And every single person's relationship with social media is different. I'm simply going to give you some data and stats, and then I'm going to tell you what mine is and what works for me. To each their own. By no means am I saying jump off social media.
Never, ever be on social media again, please. That's not my message. My message is to show you the data and the stats and the facts, and then you need to find your appropriate level of engagement that works for you in doing it. Where you try to drive is as much value as possible. To say like that. So, social media, you ready for this? 3 billion people, over 62% of our world, is on social media. 4 platforms per person. Okay. 4 different platforms, and this one's jaw dropping. 5 hours of their week on social media.
99% of all social media is consumed either by a tablet or a smartphone. And Facebook is still leading the charge with just shy of 3 billion users. With a far and distant fifth, which I was kind of shocked by, is TikTok. Basically, Facebook owns and YouTube. Facebook kind of owns the market. And then you could see this big swing with TikTok jumping in for users. But the top five reasons that people are on social media is keeping in touch with how they're using their spare time. Keeping up with stories, reading stories, entertainment or content, and seeing what's being talked about.
So that is the, you know, really driving social media. Next 67% of users on social media have feel a lower self esteem when they come on versus when they leave, and 72%. This is just so weird, like, how these numbers correlate to me. And 72%, when they leave, find support or solace. So it seems to me like three quarters of the time, it's either a tough time on the app, or three quarters of the time you're finding support, solace or otherwise, but it doesn't seem like a whole h*** of a lot of middle ground.
And then this is also kind of a troubling statistic, is that of those users, 39% can feel addicted to social media with their dopamine rush or otherwise. So, with that being said, what is my relationship to social media? Well, here we go. I'm on to either learn to educate, to listen to my music, to inspire others, or change or challenge lives. So if you see me on social media, you're gonna see me here. This is my social media platform, is Cadre. This is where I wanna be. This is where I wanna show up.
I wanna show up where it's space to consciously consume content 24/7 how I want, when I want, why I need it, and driven. That is, like I said, consciously consuming for me, for the betterment of me and my own mental health. My self esteem is not lowered when I'm on Cadre. It's, in fact, I'm finding support, solace, all the things. So I hope that 67% of self esteem or feeling depressed or low is just never something that ever happens on Cadre. The dream would be, again, to continue to morph into that 72 plus percent, if not more, in regards to our engagement.
But again, how, what? How do I want to show up? What's important to me is that I want to learn. I want to educate on, listen to music. I want to aspire others. I want to change lives. I want to share, you know, what I'm doing that I hope is impactful, because I choose to do impactful things with my life. So I hope that when somebody goes on LinkedIn, because that is one platform that I do utilize as a professional professional in the mental health and wellness and substance abuse space. I want to be a thought leader.
I want to invoke change. I want to provide value. So that's why I'm showing up, that I help and support others. And how this kind of all started was three, four years ago. And this individual has actually developed some, you know, content on her app, but I'll never forget meeting with her, you know? You know, and she said to me, you know, I really believe that, you know, you should. You should be a motivational speaker. And I'm like, what? To me, motivational speaker, like, you out of your mind.
And, you know, all it takes is one person to believe in you. You know, all it takes is one person to believe in you. And before you know, you're like, you know what? Maybe I. Maybe I should try, you know, maybe I should, you know, try LinkedIn. Maybe I should put my story out there. Maybe I should try to light a little bit more. Maybe I should be a little bit more vulnerable. And before you know it, you know, your user base can grow, and through a user base, you can reach people for how you intend.
And for me, it's to help anybody that really, really knows me deep to my core and knows really what I would have built on and my foundation of who I am and what I am both as a father, as a husband, as a business leader, as a colleague, is I truly just want to help other human beings. And again, so how I show up, I just want to say that one more time. I want to. On social media, I want to learn or teach. I want to educate or inform. I want to listen to music. I love music. I want to inspire others, and I want to change lives.
And if it's not in one of those buckets coupled with maybe sometimes humor through education or whatnot, and sometimes through tears and all the things, that's not something that I want to sign up for. And quite frankly, I won't. I do find myself tickling a little bit on Instagram and seeing what that's like. I haven't found my stride there, and I don't think I ever will. Yeah, sometimes I just kind of see the same thing happen a lot. And to me, that's just unoriginal. Some of the individuals that are here on Cadre Risa's an individual coding right now with.
Let's go just one. She's somebody that I would love to follow. Why is because she's so authentic and vulnerable of, like, showing up as, this is what I am, and this is who I am. I'm not trying to be somebody that you've seen 30 different times or the next. James Clear, the next. Huberman those guys are who they are is because they're the first. And, you know, Risa is one of the first that's going to be that stylist, storyteller speaker that shows up and is a change agent. And, you know, I want to be that.
I want to be that first I want to be that first person in the mental health wellness substance abuse motivational space that people can lean into and show up to and say, this individual is going to drive good s***. And when I show up, this is going to be a good minute of my time, this is going to be a good read, this is going to be a good blog, and I owe that, or otherwise, why the h*** am I doing it? With that being said, again, I talked a little bit about social media with my relationship, my relationship to social media.
Again, LinkedIn is something that I'm a part of. The Cadre platform is what I live on. And then I kind of tickle a little bit of the other things. And I love YouTube to listen to music. But if I'm not feeling inspired, motivated and finding support or finding solace or being a part of that 72% that show up on social media, like, I don't want anything to do with it. And I hope that you're feeling that too, right? If I'm on Facebook and I leave Facebook and I post something and I have to wait for how many likes and, you know, engagement and what does that look like for impressions and everything, like, what the h*** are you doing this for?
So I would really encourage you to take a step back and think about your relationship with social media. And is it serving you? Is it truly servicing you? Because you only got one life and you only have so many minutes, and if your 2 hours and 25 minutes a day are driving low self esteem, increased depression, having to be an addicted mentality to social media with a dopamine rush, like get out, stop, try to stop, you know, find help, any of the things. So. Or, you know, hopefully, you know, Cadre can be your answer.
And that's what we're, you know, ultimately going to be for a lot of people. And that's really exciting for me. So with that being said, that's my relationship with social media. In order to change one thing, I change everything. And as far as my social structure and how I show up for those individuals that really know me, know what I drive and what I want to and how I want to be perceived in the social sphere. And ultimately, I found my home, and my home is the Cadre sphere. And this is where I want to be when I'm dead and gone.
My kids can look and find all of my videos by downloading this app down the road and hear dad's stories, storytelling, sharing what's impactful and what's important, hearing about substance abuse, mental health, panic attacks, anxiety disorder, sharing stories that hopefully help people and change their lives. And that's me at the core. And so that's why I'm doing this. Showing up in front of this audience and doing this day, you know, week in, week out is really pushing me outside of my comfort zone, big time.
I don't want to be on the camera, but I'm learning how to do it. And I'm learning how to write, and I'm learning how to blog, and I'm learning how to share, and I'm learning how to be myself to the best of my ability, just like we all are, authentically and vulnerably. So with that, happy taco Tuesday to you and your family. Thanks for showing up to the cadres for your risa. It's always good to see you on here. If there's anything I can ever help and support you with, please let me know. But thanks for joining and being a part of our journey here together.
So enjoy your night, everybody. Thanks a million. Buh bye.
Reactions and comments are for members. Joining is free and takes a minute.