Team Update

Good morning, everybody here at Cadre. Really excited for our update here. So as far as leadership is concerned, one of the things that we wanted to make sure that we were better about communicating on, let's call it the large scale level of what's happening from the organizational perspective. So we as leadership decided that every two weeks, one of the individuals in the leadership camp will be giving an overall update for the business just to bring everybody up to speed since we are in this kind of crazy spot of working Yeah, we're working remotely.

Sorry, everybody's just kind of beeping in right now, seeing it live. So, but yeah, we're kind of in this remote work environment and we don't have the opportunity and the privilege, quite frankly, to walk by each other or have coffee normally or whatnot. So we just wanted to make sure that we would have this coffee talk as an update. So, you know, again, with that being said, let's jump right in, right? So goals, goals, goals, goals, goals. Cadre is a goal-driven, goal-driven organization here.

And with that being said, there's this one thing that I think is super important. It's called a Masogi. And what a Masogi is a goal that's so big in a year that you can't help but to focus on it basically every single day. Right? And so, for example, one of my personal goals was wrapping up this thing called the 4 by 4 by 48, right? 4 miles every four hours for 48 hours. If I were to just randomly show up on that weekend and try to bust out two damn near full marathons on back-to-back days, the reality is I probably wouldn't be able to accomplish it.

But with that goal being so big, that gives me probably a 50-50 chance of finishing, it basically breaks down every day, every week, every month for me, right, in order to achieve that one big goal. I'm got to sleep, I got to get my runs in, got to do what I need to do, got to eat right, got to make sure my body's physically fit, got to get sleep, right? All those things to be able to get to my goal. ultimately, from a business perspective, our big musogi that I had for us in December of last year was 50,000 individuals on the platform.

e. having a lot of users on our platform. So with that being said, there is a sheet. That is called goals. In Google Drive, you will see a sheet that's again called goals. In goals, you can go all the way back. And I know I keep belaboring this, but I think it's so important for everybody to always know and look at this and see. You can go back all the way back to Q2 of 2021, where we progressed naturally Q3, Q4, and Q1. So right now, as it stands in Q1, we've already completed 10 of our 15 goals.

So that is really really, really cool. So we're, we're 66%, on our goals. Of course, we'd love to be 100, but I think as an organization, we really push those goals as stretch goals that we're pushing each other. And I think that is fabulous, right? So again, 10 of 15 goals, wrapped up here, I should say, getting wrapped up into the end of Q1. e. maybe 200 people, 300 people, again, arbitrary number, maybe let's call it up to 500, where then we would then launch it with them maybe in 30, 60, 90 day increments in order to really get data, feedback, work to really digest those analytics, what people like, what don't they like, and why.

So therefore, then the next run will actually be going to the mass market, right? But we want to make sure that we really pilot with that small user base. But we got a big lift of those 15 things, right? Those are non-negotiables, right? Those are the things that we said. We need all of these wrapped up and done before we go to market. So there's a lot of stuff working in conjunction with that, don't get me wrong, but that is how we are ultimately going to hit the marketplace. So again, goals, goals, goals, goals, goals.

You're going to hear me talk about that all the time in the next six months, year, two years, three years. We're going to be a heavily goal-orientated organization because that's how we ultimately achieve where we want to go. All right, we're going to branch off into a couple other different things right now. Social strategy, again, we're continuing off really strong performance there organically. We have not paid for anything at all, paid for advertising, you name it. And so we're building. I'd say we're building up to it, which is beautiful, right?

So on LinkedIn, we're almost at 300, on Insta, we're over 100 now and on Facebook at 450. Katie, thank you for that big swing with your folks. But that leads us into kind of this next wave of let's call it marketing and what that's going to look like. So there's been some conversations behind the scenes that have been happening with two individuals specifically. One, his name is Tommy Nahas. He's going to be really focused on those cadre reels. So think about those, you know, 30, 60 second snippets that we're going to take to, you know, let me rephrase that.

In order to go to the market, we want to have a certain amount of those cadre reels, but we also want to take it to social each and every week. So he's kind of, it's going to be It's A two-pronged approach, but ultimately it is both social, but it's also for our launch. So again, just really excited about Tommy and what he's bringing to the table, especially when it comes to the quality of these reels and what they look like. He's quite a genius. Emily Reller. Emily Reller is somebody I've known for years.

she has helped me develop websites in the past, search engine optimization, email marketing, you name it. So, anything marketing, marketing, marketing, we're really looking to, I would say, quote unquote, ramping up a little bit of her services. I think she's all in on step growth, incremental growth as we continue to find what we need when we need it. 0, but then it stops. Right? So what does that look like then for us? So I think this is a good way for us as an organization to continue to move the needle.

So if you hear of Tommy Nahas or Emily Reller, you know, naturally those two individuals are in conversations with leadership to help support our business. From a marketing perspective, a couple other things. You know, really working with, you know, BHS, Behavioral Health Solutions, to try to identify a way in which CADRE and BHS can come together within their EAP model to really service employers better through a full wellness package. And with that being said, we've developed a true one-page partnership brochure for BHS that I'm that I'm proud of, and it's only going to get better.

we had a good call with that and really got some great feedback. 0. we've developed two other flyers as well that are specific for Cadre LLC and not necessarily BHS, but the things that BHS does want with Cadre is a true partnership and integration. Think logo, logo, information information, balancing value proposition and such like that, if that makes sense. So it's not cadre, here's our core competency, and boom, there's BHS. That's not what they're looking for. They're looking for a true integration of marketing between the two businesses, which is, again, really exciting for us.

And it's a great opportunity. So again, very, very, very excited. So again, Think Flyer One. partnership, think flyer 2, a macro, think mission, vision, values of cadre, right? If I would see that flyer, what would that mean to me? I'd want to know more. I'd want to know what that looks like. And then, you know, last but not least, and it's, you know, curtailed to what I just talked about with BHS is, you know, really driving home this tiered system of what you get when and what's the price point of, right?

And so, you know, leadership has been working behind the scenes to really identify different structures. So think of it like this at the most baseline level, right? That if I sign up for Comcast and Comcast Internet and phone, right? Like I could get Comcast package one, which is I get phone and Internet. I could get Comcast package two, which I would get a package of channels. And then last but not least, Comcast package three. I could get a package of channels and all premium subscription with that, as well as I can even get a security system, right?

So, we're building our package at Cadre. e. Laney from BHS and team, to get the feedback we need and move forward accordingly. So Katie sent out a graph of where everybody is, as far as their video content creation or otherwise. And so, again, really stressing the importance there. I'm not going to belabor that too much. You know what you need to do, right? In order for us to be successful, in order to do what we need to do, you know, think of this waterfall effect. If every one of us, including myself, right?

It can generate content and generate content the way we need to. We can then break everything else off from there, right? whether it's our programs, whether it's ultimately long-term, yeah, we, I don't need to get into it. I know Katie has obviously, and Katie and Craig have, you know, really drove home this message as well. So it all starts with our content. It all starts with our content generation because everything rolls off of it, like I said, in that waterfall effect. one other thing I want to say is, if you ever have attendance issues, going forward, please let Katie and Craig know that you'll be missing the meeting on Wednesday.

It's so important for us to have that one touch point. We only have an hour. So it's super cool to get the opportunity to do that. I hope everybody saw that in action items on Slack from Craig. that he developed a second meeting, right? Or he's developing a second meeting rather. And I love his reasoning behind it, but it's just, why we all got together to do this in the 1st place. And I read that and I'm like, wow, that's pure genius, bud. And so, again, I think we're all excited to just get together and talk amongst teammates, colleagues, and business partners.

So again, very, very excited. And if anybody is, maybe the former or previous or otherwise. I just think we get everybody together on a call and have fun and chat. So I think that'd be great. Next is the podcast band made its maiden voyage. So that went out to the southwest part of the country, obviously. And I mean, what a success. It was riveting. They did an incredible job. And you know, Nick sent out that message on the Cadre Away Award. And you know, he had me on there. And that's not fair.

I'm just going to tell you, James, Kyle and Alec knocked that out of the park. I was running. So they did a great job. And I love the tenacity of just going after the interview with anybody, right? Real people, real stories. And so it was so cool to see how that unfolded. e. the world and us. So that'll be great. You know, again, Want to end, as we roll into Q2 here, again, I just want to stress like our strategy was the year of the investment, the year of the pilot. and looking where we're going, right?

And guys, we're almost 90 days into our strategy and to think about, the vision, right? we wanted to try to form a relationship or build into an EAP or employer-based businesses. I'd say we're moving the needle. Number 2 is really getting prepared and ready for that individual open source market. Again, doing what we intend to do. the podcast fan, right? Getting that podcast fan up and running. The 2 live events and then the group coaching, right? So, I really think we're making progress on what we intend to do and where we want to go.

And then last but not least was the plus seven was, the tech platform. That's been a constant iteration and evolution. I think you'd all be able to say that and see that. And then last but not least is the human capital, when needed. I think this will just be continue to be glaring for us. And it has been, right? we'll kind of see, we'll address, we'll go and find the right people at the right time to do what we need to do. And so again, really excited to be working with Tommy on those cadre reels and Emily supporting some of the marketing endeavors with us as well.

ultimately leading to, and what I hope is, a successful launch for us that we can bring some employees on, full time to really move the needle for our business and have a true, organizational structure starting rather than all a carte, piecemealing individuals, let's call it strengths with our weaknesses at the time. So, that's good for now, but long run that'll be a fool's errand. So, We're getting there. We're going to where we need to go. And again, guys, like so excited, just so excited how this is flowing and seeing through.

And I always remember this. There's this quote that says, nothing is ever as good as it seems and nothing is ever is as bad as it seems. And that's always going to be, you know, cadre, right? Nothing's ever is going to be as good as it seems and nothing's ever is going to be as bad. So really, really try to flow in that middle and do the best you can. I know I go high and low at times too, and it is what it is. But I'm telling you guys, we're committed and devoted to this, and we're going to make it work, and we're going to do what we need to do.

So super excited about Cadre, and I hope you are too. Continue content, content, content, just like, you know, gosh, I can't remember that old former, but Balmer, Balmer, from Microsoft where he's like, developers, developers, developers. And he's just yelling at that one big event. And for us, it's creators, creators, creators, creating, creating, creating, right? Creating content, creating content, creating content. The rest can work out from there. So thank you guys. Love you all. Have a great day.

Bye-bye.