Luke Live At Veecon

So Nick and I just got just wrapped up at the VCON conference, and we just listened to insular talk. So by all means, Nick, please share as well. But we wrapped up listening to Jesse and 25 minutes. Absolutely magical. Nick, what's your first blush takeaway? Just so unbelievably inspired. Like, I feel like, in a way, it's like life before this talk and life after this talk, and that's how powerful this can be. And it shows how powerful the Cadre app could be. But one of the most, you know, amazing things that he shared about was soul.

He picks a word every year, and Sol was his word this year, and how we can make these choices, because literally life can end at any moment. You know, he shared about a Mack truck could hit you. And so if we're living from a place of true urgency, meaning the moment is now and everything we have. And that was just really very eye opening. Yeah, mine was. He was talking about it, the entrepreneurial journey. And he's like, there's three different type of entrepreneurs. There's the entrepreneur that drives up.

So you're driving from New York to California and you're in Oklahoma, right? You're in Oklahoma and you hit a massive. What did he say? Roadblock of cars. Right. You know, it's just going back for miles. There's three different type of types of entrepreneurs. The first one is going to basically get out of the car, eject, head back, walk out. The other one is number two, which is going to sit there and wait. They're going to sit there and wait and wait and wait and wait. And then the last one is going to say, f*** this, we're going off road and they're going to go around and they're going to find a different way around that massive roadblock, through the trees, through the sand, through whatever, in order to get where they need to get to.

So my major takeaway was, as Cadre is concerned, like, we are the number three. Like, we are going to be the number three and we'll always be the number three. And I have no interest whatsoever, quite frankly, to be the number number one or the number two, the number one where we're going to get out of the car and we're going to eject, or number two, where we're going to sit and wait. We're going to find a way, no matter what, to do number three all the time. So that just resonates, honestly, in my blood.

And it just kind of reaffirmed the entrepreneurial journey that I've consistently gone on year over, year over, year over, the last better part of a decade. And so that was really good. The next one was when he was talking about his 100 miles race, and he was training with this dude by the name of chad Wright. Is this. This grizzly guy from Georgia, southern draw, southern accent, big old beard. And he helped a guy, and it's on his podcast, go from 5 miles to 100 miles by using forwards. I will not quit.

That's all that guy could say for the duration of the race, 5 miles. And he 20 x'ed his output to get to 100 miles by using those forwards. I will not quit. I will not quit. So Jesse trained with him. He brought him with, you know, they went out. He's like, I hit the runner's roadblock at 34 miles. 34 miles. 34 miles, right. And I would hit the block. So he hired chad to train him through. And he's like, I got him to this first time. He's like, we're gonna get up 15 minutes before 05:00 Jesse, and we're gonna, you know, at 445 in the morning, we're gonna talk about it, you know, before their big race, because they're gonna do this big 100 miles race.

And he said, there's three things that we're gonna do. Number one, we are gonna be grateful, and we're gonna talk every lap around. We're gonna be grateful, and we're gonna talk about what we're grateful for. Number two, it's you're gonna empty the tank. That chair that's sitting there. You cannot sit in the chair until you're done. Like, literally done. Either you're gonna die. Either you're gonna die, or you're going to literally collapse or whatever, but you're gonna empty the tank, and you will not sit in that chair.

And then what's the last one, Nick? Well, I can't remember the last one, but I do recall kind of as he was talking about that of not giving voice. Not giving to these ears. I will not give voice. That was actually number one. Then two, three. Yes. I will not give voice to the pain. Yes. I will not give pain a voice. So the entire time, like, you're gonna hurt, it's gonna be painful. And then Jesse talked about it, how he had hypothermia at mile 74 and he had hypothermia at mile 74, and he had six toenails sitting in his sitting shoes because his feet were basically screwed.

Yes. And then right around there, Chad grabbed him, and he's like, I will you know, using that, I will not quit. What are we grateful for? All that other good stuff kept going around, and it was. It was just a remarkable conversation to see. And then he played the rocky theme song, getting to, like, 82, 84, 86. And he's just yelling to the crowd. You know, it's the biggest. I mean, think about this. Gary Vee was just up there on a panel, and there it was. Not even close. Yeah, it was not even close.

We have probably one of the biggest names in all of nfts and all that other stuff that was. That was, um, you know, right before him with these two other dudes. One guy owns fanatics, the other guy owns galaxy. And then Gary Vee, of course. So you're talking about maybe $7 billion between those three individuals. And here you got itzler. And Itzler's coming on, and he is just driving this crowd. Yes. This crowd's going nuts. I'm unstoppable. How are you doing? Outstanding. Just yelling. The energy this man brings.

And the other one that I'll just never forget is when he was talking about being a spiritual billionaire or an actual billionaire. Yes. Right? Like he was saying, you can be a spiritual billionaire or an actual billionaire. And then he brought it back to his dad, and he said, my dad was a plumber. And my dad never had this meaning, like a billionaire. But he reached over to the side and he goes, but my dad had this. So I don't care how much you have in this one. If it's still zero over here. One times zero is zero.

And he went over here, and then he looked at the spiritual side and he goes, this is my dad all day. He's a spiritual billionaire. And you can take this to the bank any day of the week over this. I thought that was remarkable. Again, I was just like, I'm riding the high. Like, I just saw this man last weekend. Got to shake his hand, hang out a little bit, do all the things. But it's nothing like watching him on stage. Like, watching him on stage. Like, you can see he just lives for that moment. And I am.

Man, that was. That was game changer. Yeah. That was a true game changer. Did it make you want to get on the stage at some point and share that? I want to get out there right now. Yeah, I would have hopped up there. And just because the energy was so palpable, because he was. He was speaking the truth of the moment, I think, is a big part of it. You know, Nick, there's always going to be moments in your life that you'll never forget, right. That you'll absolutely never forget, you know? Right. We've all.

We all had them. You know, one of those moments, naturally, for me is, you know, having my children, my family, my wife, all those things, but that. That's going to be one of those moments I'll never forget. I'll never. I'll never forget where I was right then and there to listen to him talk. That's because I. That's the first speech I've ever heard him live. I saw him, you know, listen to YouTube, listen to all the other stuff, but the dude's energy is just so. And you know how he transcends it.

You know, he was talking about the spoken word, right? And that's what. That was his last bullet, you know, the spoken word. You know how you show up to your team, how you show up with the attitude and the never quit mentality, right? Like, the never quit. And, you know, he just said it like, entrepreneurial ship is just never quitting. It's just never quitting. Like, if you are going to quit, you're dead, basically, it, right. And so don't sit in the chair. It don't sit in the chair. Like, you can never, ever quit.

And, you know, I'm just so proud that, you know, I can look at Cadre and all the team members and just say, like, quitting is not my blood. Okay? It's just not. It's just simply not my blood. It'll never happen. Sure, there's going to be probably some individuals that can hack it, but it will never happen to me. And I'm proud because everybody knows that consistency. Everybody knows that consistency that he will never quit. And, you know, I think there's a. I think there's a lot to be said about that, right?

You know, when you. When you start a race, Nick, and you know that, like, that person will finish. Like, there's no denying the fact that someday doesn't matter when they will be at that finish line, right? It's the consistent nature of doing what you say you're gonna do. And it's like, I. I feel like I'm 90% of the way there, right? Like, I'm 90% of the way there. I still have my 10% misses where I'm like, God d*** it, you know where I missed, and I know I missed. And you got to make up for it or apologize or say you're sorry, but I want to get to 100%, like, where everything I say, I do, I follow through I complete.

I finish. And, you know, it's striving, obviously, towards excellence, never perfection. But, you know, I'm confident that. That this is another jumpstart in my life I needed. What about you, Nick? Bingo. My man. Yeah. I mean, you know, for me, the. The big thing that he shared was the power of the spoken word, right? And so, for me, it was like, God, how often do you know, I say that I'm tired or voicing this fear or that fear, and I think it's okay, because that is. There's an authenticity to that.

But there's also another level where, like, I can speak, you know, prosperity and peace and joy into my life, and by doing that, speak it into the lives of others. And I think by saying the 90% thing, like, you know, we're all at a certain, you know, percentage. And in a way, like, I almost want to go back down to zero and go to 100 that way and kind of restart things. And, like, you know, I had this big, for me, 35th birthday recently, and anytime we have these milestones, it brings up different thoughts, and I'm basically willing to start from scratch right now after listening to this.

And that's the power of that spoken word. And I think that's the power of what we can do at Cadre, is share the spoken word. And finally, we need to get the music. Jesse Itzler did such a good job. He had a dj on stage with him. And I think, you know, we've had that power in a lot of our reels where we're adding the music in. And I think we need to continue to find creative ways to share and to innovate. So, amazing work. And, Luke, I think you found the best parking spot in Minneapolis here. Pretty amazing.

I landed it again. Okay, guys, we're gonna cut. Have a wonderful weekend, everybody. Take care, guys. Bye bye. Bingo. My man. Bye.