Welcome to this Passion Series course on creating social media content that will help you grow an audience. Whether it be for fun, business, or becoming the next big influencer, Evan, Cadre's Licensed Addiction and Mental Health Therapist, will draw on his experience creating social media videos to teach you his tips and tricks.Learn how to harness the power of social media in this is a six-part series that will take your content to the next level.
Evan introduces himself as Cadre's addiction counselor and passionate content creator, explains why he's excited to teach content creation, and sets the intention of the series to give viewers the tools to get started.
He tells the story of making his first TikTok during the pandemic, admits his early videos weren't great, and emphasizes that content skills improve with practice and learning from mistakes.
Evan outlines common reasons people struggle to begin creating—like lack of confidence and not knowing where to start—and says the series aims to help viewers overcome those hurdles and gain confidence.
Evan describes the five parts of the series—intro, equipment, writing, filming, and editing—explains why each area matters for quality videos, and shares his enthusiasm for editing as a creative finale.
Before the next episode he challenges viewers to study creators they like, analyze what works and doesn't, and encourages them not to quit early, offering reassurance that the series will help them get started.
One of the things I'm most passionate about in life is creating content, and I want to share that with you. If you haven't met me yet, I'm Evan. I'm Cadre's resident addiction counselor and mental health therapist, and we creators are doing a passion series where we're going to share what we love with you. All my content on Cadre has been about addiction and mental health, something I'm clearly passionate about. However, they gave me the green light to do this video series about creating content yourself.
I am beyond excited to do this because I believe anyone can make quality content if they just practice. I find that so many people have an interest in it, but they don't know where to get started. Ever since I started posting public videos, so many people in my life come up to me and ask me about my opinion. They say that they want to create content and there's a lot of reasons why you can do it, whether it be for creative reasons. Maybe you want to build a personal brand or to promote your business.
Content creation can be so powerful and there's so many reasons why you can do it. In fact, this is how I got this gig with Cadre was from making videos and I couldn't be happier with all the opportunities it's opened up for me. Any chance I get to make content, I take it because I love it so much. In this video series, I'm going to provide all the tools you need to get started. First, let me tell you a little bit about my story and how I got started in content creation. As many of you know, I'm an addiction counselor and mental health therapist in my day job.
I've always had this creative itch, but I can never really find my medium. Fast forward to the pandemic while a lot of us had time on our hands. And in October 2020, I made my first video on TikTok. I heard in a podcast about how it could be a really powerful tool, kind of like how I shared with you. So I got on the app and I made my first video. Spoiler alert, it wasn't that great. Like any skill, it takes time and practice and the more I learn, the more I loved it. But it took a long time to learn how to perfect my craft and I'm still learning day after day.
The reason I'm doing this series is because I want you to learn from my mistakes. There's so many things I wish I knew at the beginning that someone would have just told me and I want to pass that along to you. One of the reasons why I think this series could be so beneficial you some of the pitfalls that I went through so you don't have to. I find that so many people want to create content but they just don't know where to start. They don't feel confident because they don't have the tools to break through the hardest part which is the beginning, getting that first 10, 100, 1000 followers.
My goal in making this series is that you walk away with a sense of confidence and hopefully you're going to make that first video and it will probably be better than my first. There are many different ways to make content though I'm going to show you my process. I'll teach you about some other strategies that people use as well. Even though there's many different ways to go about creating content, you'll find that quality videos share a lot of commonalities. So I'm going to teach you some of those and I just want you to know that I want you to find your own voice.
I want you to be able to create content that's engaging and that others are going to enjoy and that you're going to enjoy making. Breaking down my process, the series is going to have 5 parts. This is the intro. Part 2 is going to be equipment. Equipment is important because you want the right tools to get started. Just know these things aren't very expensive and many of them may just be laying around your house. The next video is going to be about writing and this is really the first step to creating quality content.
It doesn't matter what you write but often it's how you write it so I'm going to teach you some of the tricks to keep your viewers engaged. After that video 4 is going to be about filming content. It's important to have high video quality to have good lighting, good sound. These are also things that are going to keep your viewers engaged and can make or break your video. And the final video is going to be on editing. And this is where a lot of people get hung up because it doesn't sound all that fun.
But believe it or not, the editing is my favorite part of the video process. I would have never guessed that at the beginning when I started. There's so many different things you could do with editing and it's a great way to bring your creativity to a video and there's no better feeling than when you're done and you get to watch and see the beautiful product you made. Before you watch the next video, I have a challenge likely that you consume some content on any of the social media platforms. I want you to find a creator that you like, maybe someone in the genre of content that you want to create and watch their videos.
I'm giving you permission here to consume content. There's a big push to get off your phones. However, go ahead, consume as much content as you can. And when you watch those creators, look for the commonalities and ask yourself, what is it about this video that I like and try to find other videos and think about what you don't like about it and why you wanted to scroll One of the reasons why people fail at content creation is because they quit before they get started. There's so many reasons not to do something, but I don't want you to have regrets later.
I really think this series is going to help you and give you that confidence, so give it a shot and let's do this together.
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