You only live life once. Go for it.
Good morning. Happy Monday. Hope everybody's having a great start to your week already. Here we go. It's gonna be a good day. Excuse me. Just had a little sip of my AG1s.
Jules: There's a bunch of new swag that was just released, and the new hats are just amazing. But I just want to add that the Cadre journals are on there as well, so you can buy a Cadre journal. And they're actually just getting ready to hit the road out for a school today.
Luke Skywalker went to Rochester, Minnesota, to use a mobile sauna for his son's basketball tournament. The experience led him to start a company that brings mobile saunas to various events. Luke: It's so cool to see what this guy is doing.
Cadre: It all started from a random call to a coffee shop in southeastern Minnesota. He founded the Cadre sauna app to connect people. He says you just got to continue to put yourself out there in what you believe. Cadre: The highlight of 2025 for me was meeting Jim.
T North, I have saw you a comment in St. Croix Hospice a couple weeks ago. It's called My Sauna Life, Rochester, Minnesota. Have a remarkable week. Lift one person up.
Whoops. Good morning. Good morning, everybody. Happy Monday. Happy Monday. Hope everybody's having a great day so far. Happy Monday, everybody. Here we go. It's gonna be a good day. It's gonna be a great day, and I cannot wait to share this story with you. It's absolutely crazy. Excuse me. Just had a little sip of my AG1s. The big guy put AG1s in the big one. Good morning, everybody. Alexa, pause. Hope everybody's having a great start to your week already. Just wanted to, number one, share the new Cadre hats.
If you go to Cadre IO and you go right into merch, or, excuse me, click right on merch, there's a bunch of new swag. Oh, my gosh. Excuse me. There's a bunch of new swag that was just released, and the new hats are just amazing. But I just want to add that the Cadre journals are on there as well, so you can buy a Cadre journal. So if you're listening to some of your favorite Cadre contributors, some of your favorite individuals that go live, or individuals that have recorded prerecorded content, you can always write down your notes, things that you like, things that you think that you learned something from or whatever.
So I know my wife has a Cadre journal. My daughter has a Cadre journal. So that's beautiful. And they're actually just getting ready to hit the road out for a school here today, so I'm just gonna say bye to them fast. Kids, I love you. I love you very much. Have a great day. Okay? But, yeah. So nice to see all the faces joining in. This is beautiful. Jules. Good morning, junk food junkie. Good morning. So I just wanted to share a message that over the weekend, so Friday, Saturday, Sunday, I had a tournament for my son, Drew.
So my sons came with, and it was all boys weekend down in Rochester, Minnesota. So we went down. We got down kind of late down Rochester, but on right before I left, on the way down, I googled Rochester, Minnesota, sauna. So I googled Rochester, Minnesota, sauna, and this is all a true story. I can confirm all of it's crazy. So I googled Rochester, Minnesota, sauna. Because everybody knows at this point, you know, how much this means to me. It's part of my routine. It's part of my process. It is.
It is what it is. It's just what I do, right? So I googled it, and there was this coffee shop called Abe's Coffee Shop that runs a sauna on Thursday, and it's a mobile sauna from my sauna life. So I asked Abe, I said, hey, Abe, I just gotta be honest with you. I really don't want to go to the Rochester Athletic Club. Do you have the contact information for this individual to see if we could potentially use the mobile sauna? So one thing leads to another information. Get his information. He calls me back, says, hey, Luke, it looks like you're trying to sound.
I said, yes, that's accurate. It's actually for an entire group. We're down Friday, Saturday, Sunday for the Rochester basketball for my son. He said, yeah, no problem. I really don't want to bring the sauna over to the hotel, especially leave it there, but you're more than welcome to come to my house. I'm like, what? So he said, yeah, just, just, just come over. My wife and I, Jim and Terry, my, my wife and I will be here. We love to sauna. We do it most nights, like, okay, sounds good. So in the group chat, the group chat for all the parents, you know, they're talking about what time the next game is this, this, this.
And my response is sound available from blank to blank tonight. Here's the address if you want to come with. Leaving at this time. So went to the first one, went to the first session. Nobody took me up on it. Went alone, which was amazing. It was remarkable. He had cold plunges, all set, ready to go for me. He had the sauna set. So went through the sauna, started talking about the benefits. What does he get from it? What do I get from it? Why, why do we do this? And it was amazing, the conversation of where it's going.
He's now starting this company, this mobile sauna company called My Sound of Life out of Rochester, Minnesota. It's just, it's so cool to see what this guy is doing, what he's building, it's, it's mobile saunas. And then he brings them to various places or events. Could be weddings, could be graduation parties, could be happy hours, maybe where happy hours are. Maybe not as much alcohol, but more wellness related. So he's bringing this everywhere around southeastern Minnesota. And it was just so cool to hear the story.
So that was night one. Slept like a champ, Went through. So we had games at 8 o'clock, we had games at 2 o'clock the next day. So, right, the game was done. I texted him, I said, hey, I'm not trying to, you know, overstep here, but you said, just let you know if I could use the sauna. So I texted him and said, hey, you know, Jim, can I come Back, he's like, I'll have it ready to rock for you by about 11. So I went back over to his house sauna. And again, I sent the group text message to all the other parents.
One took me up on it, one and their child. So two individuals came with me on the next one. So again, we sounded. Got to learn a little bit more about Jim and Terry. It was an unbelievable experience. And then last but not least is he goes, hey, I just want to let you know, my wife and I are going to fire it up one more time. So I sounded late, late, late Friday when I got down Saturday afternoon and Saturday night. And it's so interesting because all the parents and the family were so intrigued.
Like, you just randomly go to a house with a guy and his wife and sauna. And I'm like, yes, of course we would, you know. And the only living once led into this friendship with Jim and Terry. Now, who want to come, come up north to White Bear, see at my sauna, hang out, go hop in the lake, all the things together. And it was just this curiosity and furthermore, the opportunity with this gentleman said, I'm more than willing to help. And so I said, you know, I'm happy to pay for it, all of it. So Saturday, when I was done, he said, you know, Terry and I have been talking.
Bye, guys. I love you. Terry and I. Terry and I have been talking, and we have chose not to charge you. I said, no, you can't. You cannot do that. Like, there's no way. Like, I. I'm more than happy to pay. What's your venmo da da da. He's like, we. We're not gonna charge you. This was so fulfilling for our lives. And I'm like, oh, my God, like, this is too good to be true. But this is. This is all true. There's not one part that's fake. But I heard about their story in Thailand. I heard about his whole work career, what he's done, how has he done it, getting to the end of retirement.
He's probably in his mid to late 50s somewhere on that ballpark, him and his wife. His wife has been sober. She wouldn't mind me sharing this at all. For 18 years, it was so cool to hear about her journey, who they are, what they are. It's just like this match made in heaven. And it all started from a random call to a coffee shop in southeastern Minnesota that led to this relationship and friendship. And I just. I really encourage you. And for me, it's like I wasn't going to miss, like, the sauna.
Like, I wasn't. So I was going to either have to, you know, pay for that little membership to go to Rochester Athletic Club or do whatever it takes. There wasn't one in our hotel, so I had to try look around. And I ended up founding this, and it was, like, the best find ever. And how many mutual friends we have that are in the sauna community that are doing what we're doing, all because of curiosity and getting to it, and it's really amazing. And so I felt like the only thing I could do, I was like, I have Cadre hats in the back.
Here's the app. Please download. You know, here, you can do this. And it never felt like it was enough. But what is, is they're going to be coming up soon, and they're going to be staying at our house for a weekend, and it'll just be remarkable. And what I found is more often than not, this, this, this. This happens to me. So what some people find is, like, the unbelievable. I just always find, like, I'm putting myself out there. I'm putting myself in these constant positions, like, embarrassment be damned, you know, walking in on another example Saturday night.
And I'm not. I'm not, like, shaming this, so please, nobody take it this way. But on Saturday night, all the parents, right, all the parents were sitting in the hotel lobby, you know, drinking and, you know, conversing and having fun. And that is not bad. I'm not saying that's bad. That's just not me. Like, what's me is having deep conversations, meeting with somebody else, finding what inspires them, what motivates them, what drives them. And sure, I could have found that, but that's not the environment that I get it in.
I love finding it in this. And so I came back, I have my towel around my waist. I'm walking in, it's, you know, 20 degrees or whatever it is. I have my slippers on and a T shirt, you know, walking into the hotel lobby, and they're all kind of looking at like, I'm crazy. I said I was at the sound of guys. You guys were all invited, you know, because it can hold 10, well, up to 10 individuals. But why I say this is. This has happened to me at least a dozen times in probably the last 30 to 45 days where you meet somebody, you have a coffee, you have a connection.
There's a connection point. And you just got to continue to put yourself out there, and you've got to continue to put yourself out there in what you believe, the passion behind it, what inspires you, what motivates you, what drives you and just continue to be you and feel good about you and confident in you and building that self esteem. To ask somebody like, you know, is it okay if I rent that sauna with you? Is it okay if I, you know, come over to your house and try it? And you know, usually what you'll find is people really want to help more often than not.
And, you know, I was, I was very blunt. I was frank. I said, you know, I sauna basically every day. I don't miss. This is something very important to me. So I'd definitely like to rent your sauna. And I had every intention to pay for it. We already talked price, all of it. And then sure enough, Saturday night, he just said, there's no way we can charge you because this was as good for us as it was for you. I was like, wow, you know, what a remarkable story. So I had to share that. I had to share that with you all today.
It was, you know, the highlight of my 2025 for sure. And who would have thought just going to a Rochester, you know, weekend of basketball for my son turned into friendships, sauna stories, sitting in cold plunge tubs next to sweet Jim, who I just met for the first time, laughing and at some point, crying together. And it was, it was, it was really exceptional. So. And. And just to hear about their experience in Thailand and going for two weeks and the expense of it and this and the food and, and whatnot, and their other trips that they have taken and how much, you know, their life experiences matter to them.
But so it's really great stuff, just being able again, put yourself out there. So I'm gonna quickly check the comments here. Jules. Love you, junk food junkie. You're the best. Be Zobitz. There's not a better human in the world. Jules. Great story, Cam. You're a wonderful human being. T north66 thanks for this amazing story. T North, I have saw you a comment in St. Croix Hospice a couple weeks ago, and I just wanted to let you know I see you totally. And all the work that you're doing as well. So have a remarkable week.
You guys lift somebody up, put yourselves out there, put yourselves in weird, crazy positions, and you never know what just might come out of it. Who would have thought? Jim and Terry, you can, like I said, you can literally check. It's called My Sauna Life, Rochester, Minnesota. You can check their website, all the things, and you see the big sauna that's on their website. That's the one that we hung out in for literally three days. And, you know, the kids and rotating through with my children and being able to take them through the experience as well was pretty amazing.
So, again, have a wonderful week. Lift one person up. Okay. Lift one person up. You guys take care. Thanks for joining me today. This was remarkable. Bye. Bye. Alexa, play.
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