Making Your Dreams Come True!

Good evening, Cadre family. It's Luke Wetland. It is Thursday night. It's late. It's 8:15 Central Time, 9:15 Eastern, 17, 7:15 Mountain, 6:15 Pacific. Was just wanted to come in a little bit late tonight and share a little story about making your dreams come true. So I'll give it a second. Pretty soon, any minute now, the little Cadre Cadre icon will drop for y'. All. But just wanted to share hope everybody takes this moment tonight about making your dreams come true. Instead of like scrolling through TikTok or scrolling through something that probably isn't going to do all that much for you that you can show up here tonight instead and maybe just kind of think a little bit about, you know, where you're going, you know, why are you going there and what's the most important thing for you.

So good evening to all. It is, it's a beautiful Thursday. Thanks for joining in. And again, I just want to share a story about making my dreams come true. And you can too. So with that, like I said, happy Thursday. Happy Thursday. Good evening, everybody. This is amazing. This is my first like late night live ever. I'm usually like right away in the morning. Typically like Monday. Motivation, something along. Oh, look at this. Hello, Luke. Good evening, sunshine. Jewels, Amar, Update. Hi, Luke. M.

zobitz. Hello, Heidi. Nicole, Luke, Live on a Thursday. Winning. You d*** right, Heidi. It is winning. It's winning for all of us. So, all right, we're going to talk about a word that gets thrown around a lot. And I don't think people really understand the magnitude of it. Okay, ready for it? Goals. So we talk about the word goals and a lot of people use that word interchangeably with desires. Right? I have some, I have some wants, I have some needs. I have some things that I'm searching for. I, I need us, I need all of us to get to a mindset that goals are something you're writing down that's a non negotiable.

Okay? So like let's, let's cut the. This is me talking to you about how I work in making my dreams come true, right? If I put goals down, I don't write goals down with, you know, I hope, I hope this is going to work. This maybe might come true. Like my job to put goals in front not only of the organization, but for myself, my family, etcetera, is that I'm working my a** off to make my goals come true. Right? So let's just, let's take a personal and a professional one. All right? So I'M going to.

I'll give it a personal one. So a personal goal I had, I'm going to use a really kind of like, almost grotesque over the top goal. All right? 6 mile run, right? So what people don't know is I made the commitment at about 20, 20, 2021, right? So right around 20, 2021, I was listening to this podcast and I, you know, listening to this guy talk about running 100 mile races and stuff like that, I'm like, why can't I do that? And so I wrote down in my notebook, I said, by the end of 2023, I will run a 100 mile race.

And I wrote that in my 2021 goals. So again, this goes even deeper. So every year, at the end of each year, I write down a personal goal, a professional goal, a family goal, and a goal with my wife. Like, really, like every single year. What am I going to do for business? What am I going to do for myself? What am I going to do for my family? And what am I going to do for my wife? And I hold myself accountable to it. Okay? So again, 2021, I was like, I am going to run a 100 mile race by the end of 2023.

So I have all my notebooks, I have all these things with all my goals. So I said, the h*** with them and do it. What people don't know is this. That 2021, 2022, and leading up to 2023, I absolutely had so many steps that it would blow your mind. Like, it would. It would. Like, if I told you how many steps I had a day for a lot of these weeks, like, it would blow your mind. I had weeks that would cover 200,000 steps, 220,000 steps, 240,000 steps. And so I put in a lot of time, put a lot of time, a lot of effort and a lot of energy into my goals.

Why is. Goals are non negotiable to me. They are non negotiable to me, right? So these are things I'm writing down that I'm going after and I am going to hit my goals. So that was an example of a personal goal. I am going to do this. This is what's going to happen. H*** or high water, I don't care. I mean, I know this may sound really aggressive to a lot of people, but this is how I treat goals. I'm either gonna finish the goal or I'm going to die out there. And I know people are thinking that's crazy, but it's either gonna be one or the other.

Either I was gonna finish the, the goal and I'm either gonna be injured or hurt, one of the two, right? Hurt is something. If I'm injured, it's another injured. I'd try it over again. If I'm hurt, it's. It's what you sign up for, a little bit of pain, right? In order to increase in, you know, your miles and your goals, etc. But I didn't just go from running a mile to 107 straight. Like I worked my way up and I was like, all right, here we go. 30 mile weekends. All right, here we go. Can I go back to back marathons on a Saturday and a Sunday?

All right, can I put 52 miles in? Can I get to 70? Can I get to 40? Can I go back to back weeks of just putting in heavy, heavy, heavy miles, right? So like I was prepared for that goal. So again, hear the words preparation, non negotiables. Getting through the pain, doing whatever it takes in. In. In a world that we live in today. I do not want to mix wellness for, for, for goal seeking. It doesn't mean I didn't rest. It didn't mean I didn't relax. It didn't mean I didn't have fun, didn't mean I didn't take a break.

Didn't mean there wasn't vacations. All that's true. But in order to meet my goals and my dreams and making my dreams come true, I pushed myself. I absolutely did. I mean, that's just part of life, right? So now the next one, now I'm going to go to professional side, right? So I got a couple that I want to share. But I remember being in college, okay, So I was in college and I was my first year of. Excuse me. My second year of college, I had a radio personality that I was obsessed with up in Duluth.

I know this sounds crazy. Radio personality I was obsessed with on K fan. And he was somebody that I just love listening to. I found him funny. All the things, right? Excuse me. Just give me one second. And I'll never forget. I was like, he talks about golfing and he loves golfing and all this stuff. And so it was about three years ago that we had an opportunity to work with, doing a deal with iHeartRadio Studios in Minneapolis St. Paul and the radio personality. And I was talking to the market president, good friend of mine, Greg Alexander.

And I was talking to Greg, and I was like, do you mind if I chat with blank person? He's like, yeah, go. Go say hi. So I went in, I said hi to him, and I said, hey, you know, I've been listening to you since I've been, like, 16 years old. I'd love to take you golfing sometime. Here's my cell phone. Here's my number. I know you're busy. And he was, like, literally hopping right back on the radio, right on the air, but. And so he texted. And he texted me, and he said, I'd love to take you up on the golfing.

You know, give me a couple days. And so last year was the first time that we went together, and now here we are, you know, going again tomorrow, and we're gonna have a golf in the morning together. And it's just one of those things that we share. And here's a gentleman that I was like, you know, looking up to when I was a young pup, 18, 19 years old, Duluth, Minnesota, of somebody that, you know, I would have loved to have golfed with someday. But I'm making my dreams come true. And, you know, again, that's 18 years in the making.

18 years in the making to have an opportunity to ask this individual, would you be willing to golf? Like, is that something? Then you got to take your shot and give it a try. But I just want to tell you all, like, these do not happen overnight. I know there's an individual that I just saw on here that said, luke live on Thursday is winning. And I just want to share. I know this individual has worked years and years at her schooling in order to make her dreams come true. This is something that she's put time, effort, and energy in.

Right? So I just want to say that that is absolutely amazing, Heidi. You've given it all you got in order to reach your goals and your dreams, and I love you for that. So way to go. All right, so that's a personal side of things. All right, so here's a professional one. I want to share this one. I got my A W. I love a W. So it's a. It's a. Aw, zero sugar. And it's one of my favorite things. And it's like my, like, night drink. That just makes me happy. But okay, so professional. I made a statement in my notebook that says, I don't have it with me right now.

It's in my backpack. But I have. I have a statement in it, and it says. And I have this sheet of paper. I have the picture of it everywhere on my phone, you name it, it says Cadre will be a household name in five years. You guys have heard me talk about this before, okay? Cadre will be a household name in five years. This was three years ago, somewhere on that ballpark, right? And just this week, think about this. Just this week Cadre had the opportunity to be on the ground floor of a Fortune 5 UnitedHealth Group and Optum on their main level, in their main track, in what they have this huge week and it's called Global Innovate, the Global Innovation Challenge.

And so this is, it was just an amazing experience and we were invited to be on the main floor with 20 other suppliers. So Cadre and the likes of Sanos and all these other organizations that were on the main drag with all of their employees that were coming by to see an organization like ours, that I had a dream making my dreams come true, that Cadre would be a household name in five years or less. So we're three years into this ride and here we are at one of the largest companies on The Planet, the UnitedHealth group with Optum, and we are showcasing the Cadre platform which is a dream, it is an absolute dream.

But every single day, listen to me, every single day I've thought about that dream, I've wrote about that dream, I have worked my a** off towards that dream. I've went through h*** or high water for that dream. And not only that, but then you surround yourself with incredible people. Incredible people that believe, that want to hop on the boat with you, that want to share in something special and that want to grow and be a part of something that can change a lot of individuals lives. We always talk about our mission, we talk about our values, we talk about all of it, right?

We got to live, eat and breathe it and you got to go after your goals, right? So but that's, that's a five year measure, right? Which is become a household name. I can break down and I can show you some crazy, crazy early goals. Q1 20, 22, right? Here you go guys. Put a countdown on a website to launch, sign up a first contributor like IU contributor, those individuals that are going live on Cadre pre recorded content. Today we've had over 160 plus individuals share stories, personal, you name it, right, that are sharing these amazing stories in the Cadre sphere.

But these are all goals. Quarter over quarter over quarter over quarter. And if you want to reach your goals, I'm going to tell you right now, there's an ultimate cheat code. There's an absolute ultimate cheat code, and it's called writing them down. All right, so you're ready for this if I tell you right now, right? If I just. Let's take a step back. If I think this, if I think I'm speaking out loud and you guys can all hear this, but if I think that I am going to become a professional tennis player, right, I can't at this age.

I'm 44 years old. But if I think that the odds of me becoming that, just thinking it are like 3% or something foolish like that, right? So it's very, very low just to think it. Okay, the next one is to tell a friend. If you're telling a friend and you're being open and vocal about your goals, it goes up to like 11%, something along those lines. Okay? And then if you write down your goals and if you write down your goals and you write it down at the end of a year or something like that one time, just write it down, the odds of achieving.