Story of my journey in the behavioral health space utilizing the Maarch conference as a roadmap.
Cadre family had a busy weekend. We went from basketball to a birthday party to a Halloween festivity. Sometimes you have the weekends where it's like recharge, recalibrate, come back feeling off the charts amazing. And here we are, it's Monday, we're surviving.
10 years ago, this organization I started called Northstar Behavioral Health. To dominate in business, in life by outworking everybody, it is to be in the 1 to 3% in outwork individuals. But to push that mentality down where everybody at the organization must do the same thing, is where the hustle culture of an organization spreads.
There's never been a better time. Go after your dreams. Work for yourself. Push all of your chips in on you. You will never regret it. Have a phenomenal week, everybody.
Good morning, Cadre family. Here we are. It is a beautiful Monday morning. I am downtown St. Paul. Hope everybody has had a fantastic weekend. I'm sure you had a busy weekend, much like the Wendland house. We were crazy. We went from basketball to a birthday party to a Halloween festivity. All the things we were just flying around. And sometimes you have the weekends where it's like recharge, recalibrate, come back feeling off the charts amazing. And then other times you have weekends where it's like, holy crap, that one was a lot.
And here we are, it's Monday, we're surviving. And that's good. But I wanted to jump in today and just share what I believe is something that I think you should note today. So Here we are 10 years later at the big, the big March conference, the March annual conference. So 10 years ago, this organization I started called Northstar Behavioral Health, this was the first time that I had like a display of who we are and what we are, what the organization was. And it was back in the day, there was probably like 30 booths total.
And we were one of the 30 booths. And it was God awful marketing. God awful marketing. And it was myself. And I would just learn and answer a lot of questions. And it was crazy though, because here you are 10 years later and some of those other individuals that were here for the first time, like Drew Horowitz. Drew Horowitz, 10 years ago, he did literally just interventions, right? And now he's a good friend of mine and he has built Horowitz and Associates and Gateway Recovery and all these other things that he developed and established.
And it's interesting to see the development evolution of some of these organizations over the last decade. And what's more is seeing the development evolution of the people and what are the people doing and where are they off and running and where are they following their dreams and you name it. But what I will tell you is this. In the world of knocking hustle culture, it's what I tell my kids all the time. So four kids. I tell everyone from the exact same thing I said, there will never be a better time in your life.
To absolutely dominate in business, in life by outworking everybody, by literally outworking everybody, it is to be in the 1 to 3% in outwork individuals is very simple today. It's very easy to do. I also understand the balance, the work life balance, hustle culture, da da da da, all the things. But I can also speak my truth, right? In living a hustle culture for years and years and years to Establish like a better work life balance for myself, my family, and also, you know, pushing my chips in of like, what is most important, when and when do I do things, why do I do things and how do I do them?
But I will tell you, and I want to reiterate this, it's not like I'm not going to knock individuals for working hard and going after their dreams and working 50, 60, 70, 80 hour weeks if that's what they choose to do. And they're starting businesses and they're building empires and they're going after their dreams. Like, to me, more credit to them, the individuals that are knocking the hustle culture that are. But here, let me rephrase this. But then to push that mentality down where everybody at the organization must do the same thing, is where I think the hustle culture of an organization spreads and can wear and can break down and you can have those things to the flip side the coin.
If a founder, a leader, a CEO is burning the clock on both ends, excuse me, burning the candle on both ends, doing whatever it takes in order to accelerate an enterprise or a business, I just want again to reiterate, like more credit to them if that's what they want and that's how they want to do it. And you know, it's like, how can we knock Kobe Bryant for getting up at 4am, getting up at 8am or excuse me, 8. Then he would take a break and then he would do a noon workout, a four workout, right?
That's what he did. And he was asked, you know, the question. He's like, well, how long, you know, did you have that work ethic? What was it like? He's like, 20 years. You know, I did the same thing. Because he's like, if I, if I work out at 8, excuse me, at 4, then I work out at 8, then I work out at noon, then I work out at 4 and then I get my final workout in at 8. Imagine those individuals that work out twice and I'm doing five workouts. Like, look at what happens and look at the development.
They'll never catch up to me, ever. And you know what the reality is? It's the same in business where organizations and individuals, and organizations that outwork other individuals. It's like the Mark Cuban. He's like, you know, I'm gonna kick your a**. Like, I'm gonna, I'm gonna outwork you. And the reality is he does and all of his businesses and enterprises take on that mentality or otherwise. And so at Cadre, like here's here's, here's my truth. I am a grinder. I work hard, like really, really hard.
I'm also very passionate about the work that we do. So to me, and I want you to hear this really clear, I never feel like I'm working, like ever. So, like, I never, ever feel like I'm actually working. I just feel like I'm doing what I'm supposed to do on this planet and it allows me to like have the energy on a 2 hour night's sleep or a 12 hour night's sleep to do whatever it takes. And so what I'm trying to let you know today is by my message is this, like, it is on you to go get it. And what do I mean by on you to go get it?
Is like we live in a world today where you can just, you can do whatever you want, however you want, how fast you want, how quick you want, you can go do it. And just imagine like, here we are. This is why it's so full circle moment. 10 years later, like 10 years later, here we are at the March Conference. I had this little tiny booth, this big, this big, little tiny booth at the end of these 30 booths. 10 years later. The organization that I started at Hazel and Betty Ford foundation and the organization that I really revered and looked up to, Minnesota Adult and Teen Challenge, you name it.
We are a. The company that I started, Northstar Behavioral Health, is a premier booth here. It's a premier booth at this event 10 years later. And there's a lot of blood, sweat and tears, hard work, dedication that it takes to get to these levels. Like, that's what it is. Like, you can't magically just appear and say like, this is just how it's going to work. You can't market your way there. Like, you got to do the work, you've got to put in the work and you've got to build it accordingly. You got to do whatever it takes.
So why do I say all this? This is exactly what we're doing at Cadre. It's the same thing we are building and developing in establishing our brand reputation in the employment assistance program space, in the insurance space, in the healthcare space. We will continue to evolve and develop and grow. And the best part about it is, is we will create an unbelievable product and business and develop and build a remarkable place that you all feel comfortable in showing up to in an empire to change people's lives.
That is our goal, that is our dream. We always said we will be a household name within five Years. And we'll change a lot of lives. Here we are three years later, four years later, four years later, five years later, to keep doing those things. So that's what we're signing up to do. That's why we're here. But you know, again, I just want to reiterate, like this journey 10 years ago. So if you look up that little thing, it says march annual conference, river Center Ballroom, etc. Right, right up those stairs, right around to the left, there was these 30 booths and like I said, like you had the biggest names in the booths and then the last names, I.
E. North Star Behavioral Health 10 years ago was at the far end. And here we are as the premier booth and the premier business with Northstar Behavioral Health down at the March conference. And someday, mark my words, someday Cadre will be sponsoring all this. Cadre will be running this whole March conference and really excited for those moments. But in the short term, you just put your head down and you keep working and you keep developing and you keep growing and you keep building our people and you keep hiring the right folks and you make mistakes.
And then when you make those mistakes, you come back from them as fast and as quick as possible. And then last but not least is this. You can do anything that you put your mind to. I want to reiterate this. Whatever it is that you're shooting for, your goals, your dreams, you can do any of it. So go after it today. There's never been a better time. There's like three people that I see that the names that I saw join in and pop in. I know one of the individuals could and should be owning and operating their own enterprise, the behavioral health space.
I know she will someday. There's an individual on here that in my humble opinion should be building and are developing her whole entire own coaching platform and program. She could be doing that in a heartbeat. Has the smarts, has the wherewithal, has the knowledge to do so. And then there's an individual here. It's never too late. It's never too late to go after your dreams. So that's my encouragement to you all today is go after the big things. Go after your dreams. You too can attain and make your dreams come true.
That's what this life is all about. Work for yourself. Work for yourself. Push all of your chips in on you. You will never regret it. So with that, have a phenomenal week, everybody. Take care. Thanks for joining in. It's always my favorite part of the week is seeing you with, seeing and being with you. On Monday. Peace. Take care, you guys. Make those dreams come true. Bye. Bye.
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