This bonus episode presents platform-specific posting strategies for YouTube, Instagram and TikTok, covering titles, descriptions, thumbnails, hashtags, timing and engagement signals. It closes with encouragement to practice and persist.
The host opens the bonus episode, frames it as part of their content creation series, and explains this video focuses on posting strategies that differ by platform.
Explains that YouTube functions like a search engine and prioritizes title, description, and thumbnail; gives guidance on crafting concise keyword-rich titles, using tools like VidIQ and Google Trends, adding detailed descriptions and chapters, designing consistent thumbnails, and posting predictably.
Describes Instagram as time-dependent and hashtag-driven, advising catchy relevant titles, heavy use of hashtags, frequent activity across stories/posts/reels to boost reach, and posting when your audience is online using analytics.
Discusses TikTok's powerful but opaque, time-dependent algorithm and recommends using trending relevant hashtags, signaling consistent content type, and posting during follower peak times such as early evening while acknowledging differing creator advice.
Emphasizes that while timing and tags help, the most important factors are content quality and how viewers engage—likes, shares, follows, profile visits, and watch-through rates that keep people on the app.
Concludes the series with encouragement to practice, be patient, enjoy making content, and persist because long-term effort and helping even one person make it worthwhile.
This is a bonus view in my content creation series and it's all about strategies around posting your social media videos to get the most out of them, to get the most views possible. So hopefully you watch the series and you already have a video created. So let's work on this together. And just like preparing and filming your videos, the strategy is going to be different depending on which social media platform you're using. So let's break those down platform by platform. It's important to remember that YouTube is essentially a search engine.
So you want those videos to be optimized. Now YouTube is not time dependent like the other apps. What I mean is the more recent videos aren't getting seen more. Those videos are going to be there and be there forever and they're going to grow over time. YouTube actually told me that to best optimize your videos it goes in this order of importance. Number one is your title, #2 is the description and #3 is your thumbnail. When creating a title try not to make it too long or too short. Make it to the point and catchy.
Make sure that there's keywords in there for what people are searching because remember, YouTube is a search engine and often people are looking for questions. So sometimes it's a good strategy to make the title the question in and of itself. There's a lot of apps and software that could help you optimize things like VidIQ or even using free ones like Google Trends. I mentioned that in the writing video because it helps you see what people are searching for. Then you can match those keywords and put them in your title so that people can see that you're going to answer their question.
Like I before the description is really important and here you have a lot of leeway because you can write more. So this is an opportunity to break down what's important in your video and also put in some of those keywords to help people find what they're looking for. Another cool feature in the description is you could break down your video into different chapters and this really helps organize your content and lets people know what they can expect and jump to the parts that they really want to see.
Then you have the thumbnail which is the image of the video. It's basically the cover of your book. You want to make that catchy as well but you also want to use a style that's familiar to people. You're going to notice that all the biggest YouTube creators essentially use the same style. I find it to be quite silly but apparently it works. I mentioned this in a prior video but YouTube really recommends consistency whether it's once a day, once a week, once a month. Try to have some predictability so your audience knows when you're going to be posting a video and they're going to be looking out for it.
Instagram is a different ballgame. For this, you do want a catchy title that's relevant, but also here you want to really utilize hashtags. And that way the algorithm knows where to send your video, which people are going to be more interested. Instagram values consistency, but also wants you to use it all the time. So for those who are constantly posting stories, posts, reels, it recognizes that you're putting a lot of work into it and then it tends to boost your content. Unlike YouTube, Instagram is time dependent.
So most recent videos are going to get the most views and most prioritized. Now for Instagram, apparently it's important to post at certain times. You want to know when your audience is online and when they're most likely to watch the video. So use your analytics or you could go look up what times currently people are watching Instagram the most. Now for my favorite, TikTok. The algorithm of TikTok is one of the most powerful out there. Now, it's very mysterious. They're not going to tell you exactly what they're looking for, but there are certain principles that are generally recognized to give you the most engagement and the most views.
TikTok is also time dependent, so the most recent videos get the most views. So I would recommend using certain hashtags. Find trending hashtags are the one that's most relevant to your content and continue to use those and the algorithm recognizes that this is the type of content that you're making and it will push it out to the people that are most interested. The question is what times do you want to post? It's generally said that you want to post when your followers are online most. You could find this in your analytics.
It will tell you when your followers are most online. m. A lot of other creators really recommend during the day on the weekends. At the end of the day, I'm not sure how much all these things matter, but it's good to do these best practices. What I am sure about is the quality of your content matters. How are people engaging with it? Are they liking, following, sharing? Are they going to your profile and watching more videos? Are they watching your video all the way through? Because at the end of the day, what TikTok and all these other apps want is for you to as much as possible and are your videos keeping people on the app?
So here we are. We're at the end of my content creation series. It's been so fun sharing my passion with you and pretty difficult, but I really had fun with it. Look, it's really important for you to practice, to not get frustrated, try not to get discouraged because you want to play the long game. You're not always going to find all the success at the beginning and the ones who don't give up and stick with it are usually the ones that make it. Again, probably what's most important is that you enjoy making content.
For me, it is my passion. Even when my videos don't do well, I still enjoy making the content. And it's important to remember that if your videos are helping even one person, it's worth it.
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