What’s In Your Toolbox?

Let's see. Just doing a little fact checking here real quick. Hi, everyone. Happy Tuesday. It's Tuesday. How is everybody doing? I have. We're in my kitchen. I gotta move this chair cause it's gonna make some noise cause I'm leaning over it. How is everyone? It is January something. The 9th. My kids went back to school this week. How many other people feel like Monday? Yesterday was really kind of the start of the new year because that's how I felt the last couple of weeks. When you have kids and they're still on Christmas break, you don't change out of your pajamas.

You're just living day to day. So I'm excited. My husband's out of town. We're in a routine. It's feeling like 2024. Fresh. Fresh to death. That's where we are today. We wanted to talk about Stanley cups. Looks like we dropped this one. Stanley cups are all the rage right now. If you're a parent, it was most likely that on your kids Christmas there was a Stanley cup on your kids Christmas list. And I know that because I'm a kid and there was a Stanley cup on my Christmas list. Just kidding. Jill, my lovely business partner, got me this Stanley cup because I am keen on having a mason jar.

It's like a game for me. I knew I needed to drink four mason jars a day to get a gallon of water. And now I'm a little off on this because 30 doesn't divide into 128 evenly. But she bought me this because it was convenient and I wouldn't spill it like I spilled my Mason jars all the time. But Stanley jars are all Stanley jars. I mean, that could be the next ideation of what's on their line, their product line. We got speak wonder joining us from Erie, Pennsylvania, where it's breezy. It's cold here too.

In Phoenix. Scottsdale, Arizona. It's been like, I don't know, 30, 30 during the day. It's been real cold. In the desert. That is freezing. I know from a lot of you back east you're like thirties still really nothing. But it is. It's really cold. But speaking of water, our blood is as thin as water now. So Stanley cups. Back to Stanley cups. We heard a really cool fun fact about Stanley cups. And if you know anything about the history of them, you know, they are a very old company and they typically are for construction workers and or people who love the outdoors.

So they make thermoses, they make coolers, and they made jugs like this for construction workers. Now you're not going to see a construction worker walking around with this pink, light pink Stanley cup. However, I think about ten years ago, Stanley reached out to a group of influencer moms, and they asked for their opinion on product development. And the mom said, you need to make it more aesthetically pleasing for women. So Stanley Cupp went ahead and did that, and it didn't take off right away.

They actually almost canceled the line. Cause it wasn't doing well. And they offered the mom trio to buy, like, 500 of their cups. And the cups sold out within 24 hours. So it was at that point that Stanley knew they had something on their hands. And recent reports said that Stanley cup went from a $70 million a year company to a $750 million a year company, and they changed very few things about their prototype and their product. So our message to you today isn't, go out and buy a Stanley cup, but maybe you don't even have to have a business for this to apply to you.

Maybe who you have in your life or who you're surrounding yourself with is just the wrong crowd. Maybe you're marketing your products, hypothetically speaking, to the wrong demographic. Maybe you don't need to change anything about who you are. Maybe you just need to change who you've got around you. I love that perspective. And I'm currently reading a book called who not how, and it kind of speaks to what you just said, mare, about that. So, Mary and I are in. We're deep in our 2024 business course goals.

We're really trying to figure out how. How are we scaling? How are we growing not only in our business, but personally, how are we doing that? And if we get stuck in the how? When we're just trying to figure out, okay, how are we gonna get here? Or how. What is. What is our business gonna look like? What does here even look like? What does here even look like? What are we gonna. If we don't know what we're doing today, how are we gonna figure out what we're doing in five years? So, we know that by answering the question who.

Who could be the next breadcrumb in the path or in the line of the pursuit of answering those questions? So if we're really stuck in figuring out a goal within our business, but we're like, we don't have the right space right now. We're looking for a space for summer camp. Okay, well, who in our circle can we go ask or have a conversation? And then we talk to that person, and then maybe that opens another door or an opportunity to answering that question or providing us with another breadcrumb to then continue to follow.

So I think that's really a beautiful message for you today. Whether you have a business or not is okay. Where do you want to be at the end of the year and how are you going to get there? And if you don't know, look for the whos. Look for the who in Whoville. No kidding. Doctor Seuss. Look for the whos in your life because those are going to be the people who are going to get you to your house. And maybe like Stanley cup, it wasnt necessarily that they had the wrong who as a market. They were clearly doing okay.

$70 million a year is not anything to turn your nose at that. But it is not $750 million a year. And I dont know if youve seen recent videos of people getting the Starbucks target collapse. It was hot pink and red. Sold out in like 4 seconds. People were running like Black Friday, like old school Black Friday days. Those deals were knocking each other for holidays. It was for Valentine's Day. You would think that maybe people were a little shopped out. However, when they want something, they want something.

So if you're finding yourself, maybe coming up against roadblocks or hitting your head on the ceiling, where can you make a slight change in your direction? Right. If I take off from LAX in a Boeing 757 and I'm headed for Washington, DC, a very minor change to my direction winds me up in New York. Right? New Jersey. It doesn't take a ton to shift your entire direction. So look at your surroundings, look at who you're surrounding yourself with. And maybe it's just not the right people. The way we explain it to the girls we work with, because we have a business called girls mentorship.

We teach life and personal development skills to teen and tween girls. They should put the people who they're surrounded with in buckets. Bucket one, two, three. It's the good, it's the bad, and it's, we can say the ugly, right? So the good are your friends. That will be your secret keepers. They'll hold you accountable. That's the closest bucket. The next bucket are the friends. You're just more acquaintances with, those friends that you might not necessarily tell secrets to. And the third bucket is people who you wouldn't consider a friend for one reason or another.

People can shift inside of those buckets. So maybe the people in your primary bucket just aren't meant to be in that bucket any longer. So if you're finding yourself, like I said, coming up against things that are blocking your path or just. You feel stuck, you feel dull. Look at your who. Look at your who? Look at your who. Something really cool about Stanley as well was talking about. Talking about these buckets and enrolling people in your vision. They got people to talk about their product. So influencer marketing works when you find the right people to just love it.

So influencers were then talking about it online, and then you know what happens? It's like, oh, well, I found that. That video looks awesome. Wait a second. I'm a mom, too. I have a ton of stuff in my hands. I need this to fit in my cup holder. Yada, yada, yada. And then it's like, great, I want to go now, find and buy that product. So it's really interesting that they went the direction of influencer marketing as opposed to probably how they marketed their product before, because now, I mean, growing by 100 million is absolutely incredible.

100 million. A lot more. A lot more. Yeah. 77, 50. -70 excuse me. This is why we don't do math with girls. This is why we teach life and personal development. I would have needed to do that on the calculator. So if you were also fact checking me. Thanks for holding me accountable. Speak, wonder. You said it beautifully. We don't necessarily need to start from scratch. We need to simply, simply pivot. And another way we like to say that is you're not starting from scratch. You're starting from experience.

So I have 35 years worth of experience under my belt. Let's say I moved to a new city. I got no friends, nowhere to start. I have these skills that I've built up over 35 years that are going to then be my filter in terms of who I want to seek out for friendship, jobs that I want to apply for, people I want to surround myself with. So you're never starting from scratch. You're starting from valuable, valuable, valuable experience that you've built up, which also ties back to this. They had a lot of incredible experience.

They built an amazing company. This product is a great product, and it has been for a very long time. Maybe this cup was actually on one of those construction sites because they got beat up a lot and they withstood that. Right. So it's not like they had a shabby product. It's not like they had shabby marketing. They did a really good job, and they're one of the few companies that have stood the test of time. They just made a minor little tweak, and they did that from experience. So how are you implementing a Stanley strategy in your life today because you're worth it.

You're worth not getting stuck. And I think one of the most admirable attributes of people who are successful, that they don't give up. They don't. Right. You might hit that wall. You might feel like the roadblock is constantly in your way. But if you don't give up, you will be successful. So it's up to you how successful that is in business, in relationship, in personal life, in goals, in anything and everything. So we're empowering you to go and look at your, your who's, your who's and see if potentially you need to make a shift and to give yourself permission to do that.

Absolutely. And small steps is the way. So don't get caught in the really big plans or the big steps. Just little. Take little steps and start today because I guarantee you it's going to move you in the direction of where you want to go. Amen, honey. Until next week, we'll be here same time, same place on Toolbox Tuesday. You guys will have a killer rest of your day. Bye, everyone. Bye.