Host Jen Verale explores nonalcoholic options, sampling Prima Pave de-alcoholized wines and discussing how NA beverages fit into happy hours, menus and dining rituals while sharing favorite bottles and local restaurant observations.
Sober, not somber hour is all about everything non alcoholic. From beverages to mindful drinking choices to happy hour rituals. And today in Minneapolis feels very spring.
Prima Pave is a de alcoholized wine. There's actually zero percent alcohol. I got an early start on happy hour and pour a little bit of bubbly in here. Any cheers to happy hour?
I am starting to see more non alcoholic beverages on menus and for happy hours. So I'm just gonna maybe give you a little flavor of all the Prima Pave products. So many of these products are kind of. bringing me back to 10 years ago when I was drinking. But obviously in a much better way.
For Tuesday, March 18th, happy hour, it's five o' clock somewhere. There are three different local bottle shops you can get it at and those include Lucille's downtown St. Paul and Marigold. Co-founder of Zero Proof Collective wants to see more non alcoholic options in restaurants.
Good afternoon, Cadre Sphere. Cheers. Na Cheers. I'm Jen Verale and it's sober not somber hour starting right now. Five minutes late. But you know, sometimes a good happy hour just takes a few moments to get into. So sober, not somber hour is all about everything non alcoholic. From beverages to mindful drinking choices to happy hour rituals. And yeah, there's a lot to explore. And today in Minneapolis feels very spring. Like so. Showing you what I'm drinking. This is called Prima Pave and it is based out of northern Italy and it's a de alcoholized wine.
There's actually zero percent alcohol. I already started. I got an early start on happy hour and pour a little bit of bubbly in here. It's just beautiful. And look at these mini cute little bottles. I love it. Hey Robert. Cheers. Any cheers to happy hour? So today I am just kind of curious what, what have you all been liking and trying. If you have been trying some non alcoholic options, you know, from any beer to any wine, there are just so many different options available. One thing I will kind of call out is that I am starting to see more non alcoholic beverages on menus and for happy hours.
But you know, we can do better. So I'm just gonna maybe give you a little flavor of all the Prima Pave products because I, I love their line. I've been repping it for about three years, so that means I take it into corporate events and I will serve it. Bars. NA bars. So here's a brutal. I just, I love the labels and the design of these. Check this one out. This is their original Bianca Dior, their original crafted wine that they started with. And that's a Gert Raminier and a Pinot Grigio. So I tell you, like, so many of these products are kind of, I don't know, they kind of bring me back to 10 years ago when I was drinking, but obviously in such a much better way.
I mean, isn't that just beautiful? And it's spring. So one of the things I would love to hear if anyone has experienced dining or a happy hour at a local restaurant that you've loved, what have you discovered? What do you like? El's are so much like the alcoholic version, but they're actually more elevated and they pair really well and with dining choices. So I will use the example. Just next door to me is a lovely restaurant called Italian Eatery and I'm in south Minneapolis and I was just dining there on Saturday night and they reopened.
So they haven't been open for a while. They reopened and I expected to potentially see some non alcoholic wines on their menu. Not yet. Not yet. And I get the question a lot because I'm the co founder of Zero Proof Collective, which is a collective I've been part of for the last three years serving non alcoholic products, getting them into restaurants and there's a surprise and shock factor when people are like, you know, noticing that there is not a non alcoholic option at these huge restaurants that have line lists of 90 plus options.
So. So it's still surprising to me but I'm going to be working directly with them to encourage them to start to implement these NA wines because there's absolutely no reason why they shouldn't. And again, they just pair so well with food. I mean, look really great, huh? So yeah, so this time of the day I love to just relax with a glass of whatever I have in my fridge that's totally top of mind. And this one is just one I wanted to share with you guys. It's literally there are three different local bottle shops you can get it at and those include Lucille's downtown St.
Paul and then there's also Marigold which has two locations in the Twin Cities and then Zero Proof Beverage House which is in Columbia Heights. So definitely go in, check out the whole line of non alcoholic wine and be sure to ask, you know, whomever's at the bottle shop for some assistance because they a lot of times will do tastings because you know, if you've never tried an NA wine, your perception might be, you know, do you remember the brand Free F R E of the past? I drank that when I was pregnant.
That was like juice. So we have better options, this being one of them. And this is also very springtime and feels very fun and festive to drink. So I, you know, again, if you're watching this after, if you have any comments of what you love, let me know. And yeah, I'm going to look at, you know, forward to sampling more and changing some of the social spaces, bars and restaurants that we're in that will, you know, hopefully we'll see more NA options. And so yeah, for Tuesday, March 18th, happy hour, it's five o' clock somewhere.
Cheers. NA cheers. Have a good evening.
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